How To Survive a Snark Attack @ConnieReece @TheJenATX
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Transcript of How To Survive a Snark Attack @ConnieReece @TheJenATX
SNARKSThe Hunting of the Snark
By Lewis Carroll, 1876
Definition
• Carroll: snake + shark = snark?
• 1906 adjective: “snarky”
• British slang: “to nag or find fault with”
Characteristics•Verbal snipers
•Critics and naysayers
•Context and subtext
•May be reasonable
TROLLS
Takes pleasure in sowing discord
Provokes others into taking up their cause
Goal: Damage people, entities or ideas
Targets: Discussion boards, blogs, forums, Facebook, Twitter, etc. (Any Internet venue that allows open access) (1)
Definition
Generally male
Young (some exceptions)
Free time
Few outside interests (12)
Profile of a Troll
Deindividuation (2)
Social Learning Theory (3)
Misattribution Theory of Humor (4)
Cannot distinguish between good/bad attention (5)
Psychological Theories
FLAMEBAIT
incendiary comments thatelicit flaming emotionalresponses from other
readers
(6)
Weapon
Strategies for Dealing with
Snarks
Strategies•Take a deep breath
•Set the tone: be human
•Follow your guidelines• Liz Strauss: “be nice”
• IBM: “responsible
engagement”
•Moderate comments, if
necessary
Strategies for Dealing with
Trolls
Strategies•Stay calm.
•Ignore. (See the sign.)
•Establish clear comment
rules and enforce them. (8)
•Grow a thick skin; refuse
to be baited.
•When appropriate, delete
the comment.
Case Study: Snarks
From Critics to Allies
Aruni GunasegaramBabbleSoft
Jennifer LaycockThe Lactivist
Case Study: Trolls
Strumpette: Amanda Chapel
Ad Hominem Troll
Online threats (9)
Offline threats (10)
Cyberstalking (11)
(13)
Tactics
Q and A
It’s your turn …
1) http://en.citizendium.org/wiki/Internet_troll2) http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.ht
ml
3) http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false
4) http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor5) http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-
name-is-topazbean-and-i-am-a-troll-fighting-addict/
6) http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/
7) http://tantek.pbworks.com/TrollTaxonomy8) http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy
.html9) http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-s
ome-tough-love/351
Sources
10)http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-you-know/
11)http://www.cyberguards.com/CyberStalking.html12)http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/13)http://thomaspainescorner.wordpress.com/trolls/
Sources, continued
Photo Credits
1. http://www.flickr.com/photos/21561428@N03/4338069854/2. http://www.flickr.com/photos/clocky/1119779290/3. http://www.flickr.com/photos/dkohara/830763316/4. http://www.flickr.com/photos/bobasonic/178666415/5. http://www.flickr.com/photos/annia316/2905665310/6. http://www.flickr.com/photos/photonquantique/4488093613/7. http://www.flickr.com/photos/mkudel/1410676786/8. http://www.flickr.com/photos/foresmac/4034842899/9. http://www.flickr.com/photos/jcolman/2795393320/10. http://commons.wikimedia.org/w/index.php?
title=File:The_Hunting_of_the_Snark_(1876).djvu&page=111.http://www.flickr.com/photos/martin_kelley/2388613589/12. http://www.flickr.com/photos/zen/6338392/
Case StudiesEngagement Turns Critics into AlliesConnie Reecehttp://everydotconnects.com/2008/05/27/case-study-engagement-turns-
critics-into-allies/
How to Recover from a Scathing Blog PostAruni Gunasegaramhttp://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-
a-scathing-blog-post/
Bloggers Need to Accept Responsibility TooJennifer Laycockhttp://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-
accept-responsibility-t.php
