HOW TO SUCCEED IN THE NEW DIGITAL
ECONOMY @Fred_Roed
FACEBOOK REVENUE BY SOURCE
2012 2013 2014 2015
MOBILE ADS
PAYMENTS & OTHER DESKTOP
ADS
Source: Facebook
TOP MOBILE APPS BY USAGE
TOP MOBILE APPS BY USAGE
SMART PHONES
PEOPLE ONLINE
2014 2000 1994
BILLIONS OF PEOPLE ONLINE
Source: ITU, a16z, Andreesen Horowitz
2014
2015
THE WORLD in 2020
Source: World Bank, GSMA, a16z, Andreesen Horowitz
Source: Ericson, World Bank, Andreesen Horowitz
WHAT ABOUT AFRICA?
Source: Erricson, World Bank, Andreesen Horowitz
WHAT ABOUT AFRICA?
2020
SMARTPHONE USE IN SA
3.5 4.8
1.4 1.6 0.3
19
7.4
other TOTAL
Source: World Wide Worx
TOTAL
Source: World Wide Worx
23.5m in 2015 SMARTPHONE USE IN SA
NEVER TRUST A SKINNY CHEF
Thank you. Questions / Enquiries to @Fred_Roed