1

3

Military action

Sanctions

Coercion

Relationship building

Cultural exchange

Mutual understanding

Networking

Trade

Cultural Diplomacy

Showcasing

Broadcasting

Trade promotion

Public Diplomacy

Cultural Relations POWER

Messaging

Advocacy

Campaigns

Traditional Diplomacy Soft Power

Hard PowerACCESS

MESSAGING

English

Education

Skills

Qualifications

International experiences

International Relations positioning spectrum

AID

Aid

Development

ENGAGEMENT & INFLUENCE

British Council building engagement and trust for the UK

Connecting people of current and future

influence to the UK and other countries,

sharing agendas for mutual understanding

and benefit

British Council increasing skills and capacity to

participate internationally

Developing skills and connecting aspiring talent

worldwide

British Council facilitating for the

UK through culture & creativity

Creating spaces for diplomacy, creativity and

business

Our Purpose

The British Council creates international opportunities for the people of the UK

and other countries and builds trust between them worldwide.

We call this cultural relations.

The British Council Benefit MapOutcomes

Economic, social & cultural valuePurposeOutcomes

600+ million opportunities

Increased trust

Growth of UK Education sector

Growth of UK Creative Industries

More open society

Benefits to the UK

Benefits to countries in which we operate

Increased trade and investment

2014-15

Underpinning most of what we do are combinations of six core types of Cultural Relations activities

Links and networks

Scholarships and exchanges

Policy Dialogues

Showcasing UK excellence

Skills development/training

English teaching and examsEnglish

The Arts

Education & Society

9

-1.0

-0.5

0.0

0.5

1.0

-1.0 -0.5 0.0 0.5 1.0

India

KSA

China

Poland

Mean score plot (-2 to +2) of trust in People in UK vs trust in Government in UK

Cultural Relations builds trust for the people and Government of the UK

Respondents who have not participated in UK-led Cultural Relation activities

Respondents who have participated in UK-led Cultural Relation activities

Mean trust in People from UK (-2

to +2)

Mean trust in People from UK (-2

to +2)

Mean trust in Government

from UK (-2 to +2)

Mean trust in Government

from UK (-2 to +2)

Source: YouGov Online panel survey of respondents aged 16-34 with minimum secondary education (March 2010)Base: KSA (279 CR, 241 non-CR); China (993 CR, 212 non-CR); Poland (982CR, 223 non-CR); India (994 CR, 209 non-CR)

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The British Council ModelPurpose: creating international opportunities for and trust between the people of the UK and other countries worldwide.

Model:

Sharing English, the Arts, Education and the UK’s ways or organising society and ways of living to create international opportunities for people all around the world

Bringing people together from different countries and cultures in the UK and taking people from the UK to work with and learn from their peers in other countries

The people of the UK

The people of the World

Attraction and engagement

Key assets:

•The English language, the UK’s Arts and Education systems and diverse society.

•Openness about the UK’s strengths and weaknesses

•‘On the ground network’, people, relationships and 75 years of reputation

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British Council 2015 Corporate Outcomes:

More widespread and better quality teaching and learning of English worldwide

New ways of connecting with and seeing each other through the arts

Enhanced UK leadership of and shared learning from international education

Societies whose citizens and institutions contribute to a more inclusive, open and prosperous world

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Higher EducationDegree courses entry requirements

Direct access: A levels / IB

Indirect access: Foundation course

English level 5.0

Choose between 5 and 6 univesities

Apply through UCAS – Universities and Colleges Admission Service

http://www.ucas.ac.uk/

Deadlines for applications depend on area of study

Postgraduate courses

Master’s degrees Taught Master’s Research Master’s

Doctorates Doctor of Philosophy Integrated PhD Professional/Taught Doctorates

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Higher EducationPostgraduate courses entry requirements

Recognised degree title or Master’s if applying for a PhD

IELTS of 6.5+ in all skills or equivalent

Academic references

Portfolio depending on the area of study

Choose between 5 and 6 universities

No deadline established – the earlier (Dec. previous year) the better

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Higher EducationUseful websites

www.educationuk.org

www.prospects.ac.uk

www.rae.ac.uk

http://www.guardian.co.uk/education/table/2012/may/21/

university-league-table-2013

http://www.ukba.homeoffice.gov.uk/ - For information on visas