3 Ways to Structure Your Product Roadmap

Jim SemickFounder, ProductPlan

Maddy KirschMarketing Coordinator, ProductPlan

Nick Fields Customer Success Manager, ProductPlan

© 2016 ProductPlan. All Rights Reserved.

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According to our 2015 Product

Roadmap Survey, Communication is a Top Goal and

Top Challenge

Product Roadmap Objectives

Product Roadmap Challenges

How can we build roadmaps that better communicate

product strategy?

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Put Strategy First

Consider Your Audience• Executives• Engineering• Sales• Internal vs. External

© 2015 ProductPlan. All Rights Reserved.

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Don’t Miss the Forest for the Trees• The Roadmap is not the Backlog• Be Goal-Oriented• Keep Initiatives and Dates High Level

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Think in Themes That Deliver Value

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When are Dates Appropriate?

Timeline Style Roadmap

Roadmap Without Dates

Typical Roadmap Components

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Product Lines or Categories Quarterly or Monthly Timeframe

Details: Strategic importance, progress, owner etc.

Color-Coded by Goals

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However you choose to structure your roadmap, make sure it’s visual, accessible, and easy to update.

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What To Do Next

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