How to stay sane in an 'always-on' digital campaigning environment

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How to stay sane IN AN 'ALWAYS ON' DIGITAL CAMPAIGNING ENVIRONMENT Jessie Mawson | Amnesty International Australia jessiemawson

Transcript of How to stay sane in an 'always-on' digital campaigning environment

Page 1: How to stay sane in an 'always-on' digital campaigning environment

How to stay saneIN AN 'ALWAYS ON' DIGITALCAMPAIGNING ENVIRONMENT

Jessie Mawson | Amnesty International Australia jessiemawson

Page 2: How to stay sane in an 'always-on' digital campaigning environment

Exist in as many places as it'spossible for your organisationto do well.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 3: How to stay sane in an 'always-on' digital campaigning environment

Get your organisation to getserious about flexible hours.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 4: How to stay sane in an 'always-on' digital campaigning environment

Tell your best stories againand again. Curate before youcreate.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 5: How to stay sane in an 'always-on' digital campaigning environment

Prepare for both good andbad news. Have 'reaction'content ready to go.

Jessie Mawson | Amnesty International Australia jessiemawson

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Make social everyone's job.Personal accounts can gap-fillwhen organisational accountsare quiet.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 7: How to stay sane in an 'always-on' digital campaigning environment

Get serious about self-care.Set clear expectations andsay no.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 8: How to stay sane in an 'always-on' digital campaigning environment

Seek out tools that empowernon-techies to do itthemselves. ie: Canva,GroupTweet.

Jessie Mawson | Amnesty International Australia jessiemawson

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Page 9: How to stay sane in an 'always-on' digital campaigning environment

Love your supporters. They'lltake care of things whileyou're away.

Jessie Mawson | Amnesty International Australia jessiemawson

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ThanksMORE SUGGESTIONSWELCOME!

Jessie Mawson | Amnesty International Australia jessiemawson