How to start vlogging: From beginner to Jamie Oliver
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Transcript of How to start vlogging: From beginner to Jamie Oliver
@officialorama
How to start vlogging
(Initially presented at Food Blogger Connect London on 26/09/15)
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Who we are:
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George Aliferis• Many years in finance• Three years in video• Likes GIFs & watersports• Filmed over 50 Michelin stars• Watches stats on YouTube
[email protected]@officialorama
@officialorama
A film production company&
A social video agency
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How to start vlogging?
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In September 2015 we launched our own vlog “The Plate”
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How to start vlogging?
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To start you need to: record images...
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How to film
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And sound
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How to film
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You don’t need a lot of tools (cf Pewdiepie)
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But here are some useful ones for beginners
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Compact camera, tripod,
microphone,editing software
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Apps (mostly free)
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For learning and training:https://www.youtube.com/user/creatoracademy
http://reelseo.com
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To build a channel:Quality
ConsistencySustainability
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Quality needs to be above a minimum threshold to give a chance to your content
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www.orama.tv 7
Case study: Unlocking YouTube’s Potential
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Growth accelerates as you improve
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www.orama.tv 7
Optimization and improved content
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AFTER 12 MONTHS
Optimisation of content, storytelling, annotations, in-video programming
Monthly stats:Subscribers: +2,000
Source: actual client of Orama
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Consistency
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Sustainability
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Grow
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Format
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Optimize
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Optimize
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Collaborate
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Format: like SortedOptimize: like Tim Schmoyer
Collaborate: like Jamie
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Social & Native Video Strategies
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Social & Native Video Strategies
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GoNative
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Native Impact
Same content:30x more engagement for Native video
Cross Platform Content
3 MAIN COURSE
● Fine edit● Custom music● Strong branding
1 APPETIZERBehind the scenes
2 STARTERS AND SIDES
● Shorter version or ultra-short teasers
● Posted NATIVELY on social platforms
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Social & Native Video Strategies
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Thank You!Do you have a question?
Would you like feedback on your vlog?
@officialoramaGeorge [at] Orama.tv
See how we are doing on our own Vlog:bit.ly/1MIMxam