How to start a podcast
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Transcript of How to start a podcast
© 2012 CAPBuilder Network Group All rights reserved
Podcasting 101
Facilitated by Marc ParhamHost of the CAPBuilder Talk Radio Show
© 2012 CAPBuilder Network Group All rights reserved 2© 2012 CAPBuilder Network Group All rights reserved
Marc Parham, Radio Show Host, MC/Speaker, Infopreneur
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Topics Covered• What is Podcasting• Why Podcasting?• Creating a podcast• Software and Hardware for podcasting• Podcast platforms• Directories for podcast and itunes• Finding, subscribing & downloading podcast• Business building marketing strategies• Resources
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
What is Podcasting• The word “podcasting” is a combination the words “broadcasting”
and “iPod.”• Podcasting is a form of audio broadcasting on the Internet.• You subscribe to podcasts much like you subscribe to blogs using RSS
Feeds• A Podcast is usually recorded in a “talk radio” format then uploaded
to a site where the listener can listen to the audio recording.• RSS (Really Simple Syndication) to syndicate or subscribe to the feed
of a website, blog or almost any media content online
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Why• It’s easy to get noticed•Monetizable content • It’s easy to produce content • Networking • Social Media • Attract a new audience• Prove your chops.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Steps To Creating a Podcast• Choose a distinct theme: Choose a topic that you’re passionate
about.• Choose a format: Your podcast represents the way your show is
arranged. • Choose structure: Generally, podcasts have a host who invites guests
to have a conversation on a specific topic chosen in advance, but structure does vary greatly depending on the selected content and how you wish to go about it.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Steps To Creating a Podcast
• Episode length — How long do you want your podcast to be• Script it —Pre-write at least an introduction to begin
each segment. • Scheduling — How often will your podcast air new
episodes? Weekly or biweekly tends to be the norm for most.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Steps To Creating a Podcast
• Branding: Develop the graphics and branding • The Platform: Select the platform to promote• The Equipment and Software: Select the equipment and software
to use for the podcast.• Enlist your friends: First, if any of your friends flaunt experience in
sound engineering, now is the time to double down on a six-pack and ask that they impart some of said knowledge.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Theme Real talk about small business today
Format News, education and interview
Structure Interview format
Episode length 60 min
Scheduling Weekly @ 8:30pm
Script it Word doc script
Branding Capbuildertalk.com website
The Platform Blogtalk radio
The Equipment and Software Cell Phone
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Show Script• INTRODUCTION AND WELCOME• BUSINESS OF THE WEEK• TONIGHTS SHOW• LAST WEEKS SHOW• CAPBUILDER MARKETING• PAST EVENTS• UPCOMING EVENTS• CAPBUILDER MOMENT• BREAK• CAPBUILDER MIN• BREAK• SET STAGE• INTERVIEW GUEST
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Branding• CAPBuilder Talk Website – CAPBuildertalk.com• CAPBuilder Talk Graphics
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Software and Hardware• Basic headset / mic setup
• Plantronics 655 Multimedia Headset• Logitech also make great affordable USB headsets.
• Professional mic setup• USB Mixer / XLR/USB Condenser Mic / Pop Filter
© 2012 CAPBuilder Network Group All rights reserved
BASIC PODCASTING SETUP
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Software and Hardware
• Recording Software• Audacity • eCam Skype Call recorder • Skype• Camtasia Studio• Windows Sound Recorder
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Software, hardware and services
• Other Equipment• Mixer• Pop Filter• Other Mic’s
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Podcasting Platforms• Blogtalk Radio• Upload or Broadcast• Host and Guest Call in
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Podcasting Platforms• Spreaker.com• Broadcast or Upload your
show• Published to Facebook,
Twitter • Can use on android phone
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Directories for podcast and itunes
• iTunes• iTunes is without doubt is the big kid on the block and if you don’t
submit your podcast to any other directory then you should at the very least submit your podcast to this directory.
• To submit your podcast to iTunes you will need to have a copy of iTunes running on your computer, aniTunes account and your RSS feed URL.
• Stitcher• Stitcher is an excellent and rapidly growing place to submit your
podcast to and they also provide some interesting statistics about the downloads of your podcast and the listening habits of your subscribers.
• Stitcher is available as an app for smartphones and is also installed in the in car entertainment systems of over 60 different vehicle models.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Directories for podcast and itunes
• Tunein Radio• Tunein is available as a mobile app and as a
website for listening to podcasts and radio shows and they are currently looking to enhance their offerings to podcasters.• To submit your podcast to this directory you need to e-
[email protected] with your show’s title, geographical location,cover art (1200 x 1200px, JPG or PNG, < 2MB), RSS feed URL, website address, genre, twitter handle (optional) and your e-mail address.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
General Submission Requirements
• Your podcast RSS feed URL (preferably containing just your podcast episodes)• The title of your show• A short description of your show• Your website’s URL• Your e-mail address• The genre / category of your show• Your show’s cover artwork• Your twitter handle
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Finding, subscribing & downloading podcast
• Search on the internet for a podcast for a topic• Find Podcast for a computer• Find Podcast for a phone• iTunes from Apple• Juice from SourceForge
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Business building marketing strategies
• Submit it to iTunes• Include the podcast in a Google profile• Include show notes on Pinterest• Put a link on other social media profiles• Interview a celebrity about a new book• Post a YouTube video showing a recording of your podcast• Trade promotion favors with other podcasters
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Resources-Podcast Production (Offline)
• Ardour. Ardour is a free, full-featured audio workstation. Record, edit and mix unlimited audio tracks. The editing is non-destructive and non-linear, with unlimited undo and unlimited plugins. Available for Mac OS X, Linux. Price: Free.• Audacity. Audacity is a free, easy-to-use audio editor and recorder. Use the
drawing tool to adjust individual waveforms. Change pitch, remove background noise, and add effects.Available for Mac OS X, Windows, Linux. Price: Free.• Propaganda.
Create professional podcasts with a minimum of effort. Polish your production with easy-to-use edit and effects tools. Simply click to publish. Available for Windows. Price: $49.95.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Resources-Podcast Production (Online)
• Hipcast. Hipcast lets you create and manage audio and video podcasts from the cloud. Record online, then post to your blog. No additional software needed. Podcasts are automatically submitted to directories. Price: Plans start at $9.95/month.• Podbean. Publish your podcasts in three easy steps. This site features
powerful promotional tools, as well as income opportunities. Price: Free.• PodOmatic. Record video and audio podcasts. Receive in-line calls from
listeners. Price: Basic account is free.• SoundCloud. Record on the fly or upload audio. Publish to social
networks or embed your sounds on your site. Price: Free.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
Resources-Distribution• iTunes. Share your show with iTunes users around the
globe. Submitting a podcast is as easy as submitting a link. Price: Free.• MyPodcast.com. This is a free hosting site that offers
unlimited storage, unlimited bandwidth, and free templates for your podcasts. Price: Free.• PodcastPeople. Podcast from your own personalized
website. Record audio and video through your browser. Even earn money from advertisers. Price: Starts at $4.95/month.
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
SUMMARY• Podcasting is a great way to expand your brand• It does require discipline• Great content is mandatory• Consistency is mandatory• It is not about you, It is about your audience • It is not difficult• I can help you develop your show
© 2012 CAPBuilder Network Group All rights reserved
Podcasting 101
Facilitated by Marc ParhamHost of the CAPBuilder Talk Radio Show
Thank you
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
HOW TO CONTACT ME•[email protected]•Use the Have Questions Popup on the CAPBuilder Network Site•GOTO: www.meetwithmarc.com•Download my FREE Mobile App•CALL Me 770-634-7231
© 2012 CAPBuilder Network Group All rights reserved 29
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved
HOW TO CONTACT ME•[email protected]•Use the Have Questions Popup on the CAPBuilder Network Site•GOTO: www.meetwithmarc.com•Download my FREE Mobile App•CALL Me 770-634-7231
© 2012 CAPBuilder Network Group All rights reserved 32