How to stand out online
49
ONLINE HOW TO STAND OUT BY MARS DORIAN
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A small cartoon presentation with 5 rock-solid tips on making your brand & biz stand out online.
Transcript of How to stand out online
ONLINEHOW TO
STAND OUT
BY MARS
DORIAN
STAND OUT
THE WORLDDOESN’T
ME-TOO-BRAND
NEEDANOTHER
STAND OUTOR DON’T BOTHER
HERE’S HOWIN 5 STEPS :
no.1
TURN
BE ON A
MISSION
STAND FOR SOMETHING
BIGGERTHAN YOURSELF
What sta te ment about huma nity does your brand make?
What sta te ment about huma nity does your brand make?
The big ger the sta te ment, the big ger the idea,
the big ger your brand will become.
PEOPLE DON’T BUY WHATYOU DO, THEY BUY WHYYOU DO IT
“
“SIMONSINEK
no.2
TURN
TELL AREMARKABLE
STORY
ONCE UPON
A TIME
...
PEOPLE CRAVE
EMOTIONS
PEOPLE CRAVE
EMOTIONS
COMPELLING STORIES ELICIT EMOTIONS
TELL COMPELLING STORIESAND MAKE PEOPLE CRAVE
YOUR BRAND ©
no.3
TURN
CREATE AKICK-ASS
BUSINESS CARD
A KICKASS BIZ CARD
IN THE OFFLINE
WORLD
STANDOUTHELPS YOU
TO CREATE AN EFFECTIVE ONE,YOU HAVE TO INCLUDE THE FOLLOWING--
MAKE IT STAND OUT
1 WOW !
TELL ME HOW YOU CAN HELP ME
MAKE IT STAND OUT
1
2APPEAL TO
SELF-INTEREST
WOW !
TELL ME HOW YOU CAN HELP ME
MAKE IT STAND OUT
WHAT DO YOU WANT ME TO DO NOW ?
1
2
3CALL TO ACTION
APPEAL TOSELF-INTEREST
WOW !
SHUT UP AND TAKE MY MONEY*
*A POTENTIALCUSTOMER ?
TURN
TMno.4
CREATE YOUR OWNTRADEMARKS
MAKE YOUR BRAND MORE MEMORABLE
BY CREATING UNIQUETRADEMARKS--
YOUR OWN LANGUAGE STYLE
CREATE :
ICONIC DESIGNFOR YOUR PRODUCTS
A NOTEWORTHY STORY
DO SOMETHING THAT NO ONE IN YOUR MARKET IS DOING AND THAN MAKE THAT
YOUR TRADEMARKTM
no.5
TURNPLUS ITUP
WHEN A DISNEY EMPLOYEE THOUGHT HE NAILED
HIS WORK...
MR. WALT DISNEY HIMSELFCAME AND SAID --
THAT’S PRETTY GOOD, BUT...
WHY DON’T YOUPLUSIT ?
so...
NEVER
NEVERNEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER NEVE NEVERNEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER
EVER BE SATISFIED WITH YOUR WORK--
ALWAYS ASK YOURSELF:
HOW CAN IPLUSIT ?
AND ALWAYS REMEMBER THE MOST
IMPORTANT“RULE” OF ALL:
CREATE
OUTSTANDINGCREATE
IN THE MOST
OUTSTANDINGCREATE VALUE
UNIQUE WAY
UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST
UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST UNIQUE WAY
UNIQUE WAYPOSSIBLE
OUTSTANDINGCREATE VALUE
IN THE MOST UNIQUE WAY
POSSIBLE
BAAM !
BURRRRN THAT PHRASE INTO YOUR
BURRRRN THAT PHRASE INTO YOUR
MEMBRANE
HAPPY BURNING!
IF YOU WANT TO CREATESLIDESHOWS
IF YOU WANT TO CREATESLIDESHOWS
THAT STAND
OUT
