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HOW TO SETUP

InstagramFOR YOUR BUSINESS

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TABLE OF CONTENTS

1Introduction

4Getting Started: First things First

8Getting Familiar: What to Expect

13What Now? Posting & Sharing

16Take a Look: Top 5 Brands on

Instagram

23Take a Look: Successful Small

Businesses on Instagram

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INTRODUCTION

Why do you need Instagram?

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Why do you need an Instagram?As an Instagram user, you can edit and share photos that represent your business with more than 80 million users and counting. Instagram is a great way to humanize your brand and cross-promote your products or services. Now that images have become a key part of a company's marketing strategy, Instagram is a must-have social platform for your business.

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“It's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper.”-Alice Truong

“”

Source: Neilson, January 2014

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GETTING STARTED

First things First

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Getting Started

To get started, you first need to download the app onto your smartphone. Depending on the type of device you have, you can

search for 'Instagram' in the App Store or in the Google Play Store.

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Getting StartedOnce the app has been downloaded and installed on your smartphone, you'll need to open it and click on “register” to create a new account.

After you click on “register”, you'll be asked to create a username and password for your profile as well as entering your email address and business name.

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Getting Started

You will then be prompted to connect with people you know on Facebook and people listed in your phone contacts. You can choose to add people from either step

or skip them and add them later. Instagram will then suggest profiles for you to follow to get started. We suggest following a few of these initially to start growing

your following. Once you've followed a few profiles, you're ready to get started creating images on

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GETTING FAMILIAR

What to ExpectBefore we show you how to create your first image, we want to walk you around the platform a bit.

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Getting FamiliarFirst, view your newsfeed from the "Home" button. From here, you can scroll through images that people you're following have recently posted as well as like and comment on images. Below each image you'll be able to see a likes count followed by an image description with hashtags created by the user and finally the comments. Just like Twitter, you can tag people in a post by using the @ symbol followed by their name. When you tag one of your followers, they will get a notification and be able to respond directly from their app.

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Getting FamiliarSecond, you can explore "popular" photos chosen by Instagram based on other photos you've liked and search for users or images by hashtag and username. If you choose to search by hashtag, start by typing the # symbol followed by the phrase you want to search for. Instagram will also save your most recent and most used hashtags if you'd like to search those too.

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Getting FamiliarThird, you can view all of your notifications under the heart icon. From here you can see which users liked your photos as well as new followers and new friends who have joined Instagram under the "News" tab. You can follow them directly from this tab by clicking on the +person icon. This tab also allows you to explore which images your friends have liked and commented on. To access that info, simply click on the "Following" tab at the top of the screen.

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Getting Familiar

Finally, you can view and edit your own profile. From here you can change key information such as your profile description, profile image, name and email address. You can also view all the photos you've posted, re-share them via email or social media and tag your friends if you forgot when you initially posted it.

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WHAT NOW?

Posting & Sharing

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What Now?Once you've familiarized yourself with the app, you're ready to start posting. Instagram allows you to snap a photo directly from the app or you can choose to upload one from your photo album. Once you've chosen a photo, Instagram provides you with various filters to change the look and feel of your image. You can choose varying levels of brightness, contrast and even blur to create the perfect sharable image.

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What Now?After you're done editing, it's time to share your image across social media! Instagram allows you to hook up your Facebook, Twitter, Tumblr, Foursquare and Flickr accounts. All that's left is to write a catchy description, choose which media to distribute on and click share!

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TAKE A LOOK

Top 5 Brands on Instagram

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What Makes These Work?These Successful Brands Follow These Tips:• Feature customers using their products• Take fans behind the scenes• Hosts contests and projects• Mimic their fans• Promote new products• Use hashtags• Images are visually pleasing and eye-catching• Showcase products in creative ways

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Starbucks

http://instagram.com/starbucks

2,794,737 followers18 Page 1 Solutions

Sharpie

http://instagram.com/sharpie

117,389 followers19 Page 1 Solutions

Red Bull

http://instagram.com/redbull

1,523,440 followers20 Page 1 Solutions

Puma

http://instagram.com/puma

474,042 followers21 Page 1 Solutions

Ben & Jerry’s

http://instagram.com/benandjerrys

408,681 followers22 Page 1 Solutions

TAKE A LOOK

Successful Small Businesseson Instagram

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What Makes These Work?These Successful Small Businesses Follow These Tips:• Balance fun images with pictures from your business• Use Instagram videos• Cultivate a strong following• Use a variety of filters• Promote contests, deals, and specials• Showcase employees and staff• Images are visually pleasing and eye-catching• Use industry-related hashtags• Stay relatable and connected with followers

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Pacific Plastic Surgery

http://instagram.com/pacificplasticsurgery

108 followers31 Page 1 Solutions

Davis Plastic Surgery

http://instagram.com/davisplasticsurgery

876 followers26 Page 1 Solutions

Law Offices of Jack J. Kramer

http://instagram.com/jstandsforjustice

2,195 followers33 Page 1 Solutions

Gary Login, DMD

http://instagram.com/garyrlogindmd

133 followers28 Page 1 Solutions

Amy Vermillion Interiors

http://instagram.com/amyvermillioninteriors

2,430 followers25 Page 1 Solutions

Maria’s Cupcakes

http://instagram.com/mariascupcakes

12,360 followers30 Page 1 Solutions

Surf Organic

http://instagram.com/surforganic

2,176 followers27 Page 1 Solutions

Ibis Cycles

http://instagram.com/ibiscycles

4,549 followers32 Page 1 Solutions

Slingshot, LLC

http://instagram.com/slingshot

576 followers29 Page 1 Solutions

Take it From HereWe encourage you to have fun with the app and try out the different filters and features. As a business, you can

post images of your staff hard at work, new products you're offering, products you support and even a few selfies. Thank you for viewing this EBook, we hope it

was helpful in getting you started. If you have any further questions or comments, contact

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THANK YOU

Enjoy Your New Instagram!

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