How to set up abusiness fan page

how-to for business

about me

Allie Teal

– National Director of Sales and Operations forThe Real Estate Book

– Internet marketing strategist

– Not an “expert”

Goals

• Cultivate relationships with a new set of prospects

• Warm up “cold calls”• Maintain relationships with your clients to retain

them.• Build local brand awareness• GENERATE BUSINESS.

overview

• Strategy

• Getting started

• Adding content

• Updating

• Promoting

• Summary Steps

strategy

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strategy• Get one…

– Who• Who is the target audience• Who is going to update the fan page

– What is the purpose – When will you update– Where?

• You are adding a social networking component to your current marketing / communications plan, plus…

strategy

Engagement

getting started

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Fan pages are tied to your personal profile and cannot be transferred to another user. You can add or subtract users to administer the page – BUT, AT THIS TIME, YOU CANNOT TRANSFER OWNERSHIP.Therefore, the fan page should be created under the owner’s profile.If you have created a profile owned by an employee and that employee leaves, they will still have access unless they delete the page (and then you start over).

sign up or log in

profile vs. page

Personal profile• Friends only• Personal

– Family photos– Personal thoughts– Privacy issues

“You have received a friend request from The Real Estate Book”

Company “fan” page• Fans - anyone• Public• It’s about business

– Company overview – Company news & status– Website & contact info– Press releases– Photos & videos– Blog RSS feed– Twitter updates– Customer engagement

Personal Profiles are different than Facebook Pages

vs

getting started

1. Log in to Facebook.com

2. Go to http://Facebook.com/Pages/

3. Click on

choose a organization category

choose type of company

Create Page

add company info

• Easy to update– Company logo– Company information– Images– Videos– Events– Blog feeds (RSS) – Proof your Page– Publish your Page

maximize branding

200x600 pixels max

adding content

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Personal Profile Do’s and Don’tsStay Business Social Appropriate

Do Post to Your Business Group• Industry-related articles or insights• Related events & photos afterward• Engaging and humorous insights

that are appropriate for business and relative to your client

• Enough personal information about yourself to make others comfortable around you.

• COMMENT!

Don’t Post to Your Business Group• Your religious or political beliefs.

Those who disagree with you may not want to do business with you.

• Negative comments, complaints – stay positive.

• Smears on your competition. • Anything that would make others

hesitant to hire you or uncomfortable around you.

updating

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updating your page

• Facebook (web)

• Twitter

• Blogging

• RSS feed

• Selective Twitter Status applicationhttp://apps.facebook.com/selectivetwitter/

promoting

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basic promotion tips

• Vanity URL– Once you have more than 100 fans on your page, set up your

business fan page vanity URL.  – Go to http:facebook.com/username/ and click on the link "Set a

username for your Pages."

• Add Vanity URL to business card & email signature• Search engines can see your fan page

– Add SEO friendly content just like your web site

• Seek professional help– I’m just sayin’…

getting some fans• Tell your Facebook friends

– On the left side of you fan page (when logged in) you will see a link "Suggest to Friends".  That is a way to suggest your fan page to your personal connections

• Send an email– Send a short email to your business contacts asking them to check

out your company's Facebook page and give them a link. 

• Be compelling– You will have greater results in gaining fans if you give them a

compelling reason to be a fan, e.g. tip of the week, special offers, etc.

• Paid promotion– You can always try a paid promotion. Click on the “Find New Fans”

tab at http://www.facebook.com/advertising/?pages

create buzz

• Create a Blog that is linked to your website

• Use Twitter

• Create exclusive content

• Hold drawings

• Create a photo / video contest

• Start engaging conversations on Discussion Board

• Call your Fan Page a Fan Club

• Buy social ads

• Acknowledge fans

summary

“how to” summary1. Sign up or log in to Facebook2. Go to http://facebook.com/pages/3. Click on Create a Page (upper right)4. Select organization category (business, brand, artist, etc.)5. Select type of company6. Name your page (be careful, you cannot change it)7. Add content8. Publish your page9. Get 1000 100, now only 25 fans & pick a vanity URL name10. Consider Selective Tweets application for Facebook11. Promote, update, ENGAGE!

thank you!

• Facebook.com/allie.teal

• LinkedIn.com /allieteal

• Twitter.com /allieteal

• BLOG – Blog.realestatebook.com