How to Sell the New Elite AMD A-Series Desktop APUs€¦ · How to Sell the New Elite AMD A-Series...

Experience AMD’s Most Advanced APUAMD A-Series Desktop APUsHow to Sell the New Elite

Who it’s for• Customers who want a better

PC experience with discrete-level AMD Radeon™ graphics technology.

• Customers who want a better visual experience than Intel Core i3 and Intel Core i5.

Sell it in five seconds• The AMD A10-7850K APU has 12

compute cores1 (4 CPU cores + 8 GPU cores)* featuring Radeon™ R7 graphics for revolutionary, responsive computing and next-generation gaming.

• Industry-changing HSA features for enhanced compute and gaming performance.

• Platform compatibility for today and tomorrow to maximize your investment.

Sell it in 60 secondsArchitecture based on multithreaded “Steamroller” cores designed for more performance than the previous generation• Up to 4GHz (AMD Turbo Core max

frequency), 3.7GHz (base frequency) and 12 compute cores (4 CPU cores + 8 GPU cores)* with Radeon™ R7 graphics for revolutionary, responsive computing and next-generation gaming.

• Powerful AMD Radeon™ graphics for performance that commands respect.

Industry-changing new features for enhanced compute and gaming performance• First to market with HSA features

designed to unlock your PC’s full potential.

• Graphics Core Next (GCN) architecture to power next-generation games with next-generation performance.

• HSA features unlock the full power of the GFLOPS.

• First and only APU with heterogeneous unified memory architecture – GPU and CPU have uniform visibility into entire memory space.

• Heterogeneous queuing permits different processor types to interact equally.

• AMD TrueAudio technology to hear more real time voices and channels in a game.2

Platform compatibility for today and tomorrow to maximize your investment• FM2+ socket compatibility for a unifying

infrastructure that works with current and future APUs and CPUs.

• AMD Radeon™ memory: Optimize the latest AMD APU platforms.3

Why it’s greatRevolutionary architecture• Delivering AMD Radeon™ Graphics Core

Next (GCN) architecture4 with Mantle API5 to APUs – up to eight graphics cores featuring support for DirectX® 11.2.1

• AMD TrueAudio technology2 – 32-channel surround audio delivering the best experience in audio realism.

• “Steamroller” core architecture for AMD A-Series APUs.

• FM2+ socket compatibility for a unifying infrastructure that is designed to work with current and future APUs and CPUs.

Groundbreaking performance • Industry-changing features for supreme

compute and gaming performance.

• Bringing games to life in a way that no other APU can match through anticipated Mantle optimizations for popular game titles like Battlefield Hardline, Dragon Age Inquisition and Plants vs. Zombies Garden Warfare.

• AMD A10-7850K scores 1505 on 3DMark Firestrike versus 784 for the Intel Core i5-4690 (higher is better).6

• AMD A10-7850K scores 3480 on PCMark 8.2 Home versus 3116 for the Intel Core i5-4690 (higher is better).6

Next-generation experiences

• Get extreme levels of image quality, smoother experience and audio realism thanks to the compute power of the AMD A10 APU.

• Take your entertainment to an all new level with support for 4K UltraHD resolutions.

• AMD TrueAudio technology – makes games sound better, creates a more immersive experience and enables more accurate voice recognition.2

• Enjoy ultrasmooth Blu-ray playback with the new AMD Perfect Picture HD with frame rate conversion technology.7

• Improve SD quality videos on HD screens.

• Compute-accelerated JPEG decode helps reduce preview and view wait times, especially on high file count folders.

• Compute-accelerated file compression, conversion and encryption with OpenCL™

software-enabled WinZIP.

• Fast analysis and statistical modeling using OpenCL™ technology-accelerated LibreOffice Calc.

*Visit AMD.com/computecores for more information.

How to Sell the New Elite AMD A-Series Desktop APUs

Five things everyone should know about AMD

1. The AMD A10-7850K and the A10-7700K are the world’s first HSA-enabled APUs.

2. AMD is the only company who creates 64-bit x86 CPUs and high-performance graphics cards.

3. AMD’s FX-9590 is the first commercially available CPU to hit 5GHz.8

4. AMD’s technology is inside every major current-generation gaming console and home entertainment system: Microsoft’s Xbox One, Sony’s PS4™ and Nintendo’s Wii U.

5. AMD APU technology accelerates the performance of more than 500,000 apps including Windows, Internet Explorer, Google Chrome, Firefox and Adobe.9

AMD A-series elite APUsThe AMD A10 APU’s revolutionary HSA-enabled architecture with groundbreaking compute performance defines next-generation entertainment and gaming experiences

How they stack up:

APU model A10-7850K A10-7800 A10-7700K A8-7600 A6-7400K

AMD Radeon™ graphics brand R7 R7 R7 R7 R5

TDP 95W 65W/45W 95W 65W/45W 65W/45W

AMD compute cores (CPU + GPU)

12 compute cores* (4 CPU + 8 GPU)





GPU clock speed 720MHz 720MHz 720MHz 720MHz 756MHz

CPU clock (max turbo/base) 4.0/3.7GHz 3.9/3.5GHz 3.8/3.4GHz 3.8/3.1GHz 3.9/3.5GHz

Total L2 cache 4MB 4MB 4MB 4MB 1MB

Max DDR3 2133 or 2400 with amp 2133 2133 2133 1866

AMD Turbo Core Yes Yes Yes Yes Yes

Unlocked8 Yes No Yes No Yes

Radeon™ Dual Graphics Yes Yes Yes Yes No

Processor Speed Unlocked PCMark 8.2 Home Score

AMD A10-7850K 4.0GHz Max Turbo a 348010

vs. Core i5 4690 3.9GHz a 311612

AMD A10-7800 3.9GHz Max Turbo X 331611

vs. Core i5 4460 3.4GHz X 291112


vs. Core i5 4590 3.7GHz X 302712

AMD A8-7600 3.8GHz Max Turbo X 318711

vs. Core i3 4150 3.5GHz X 296012


vs. Pentium G3450 3.4GHz X 258014

AMD A-series quick reference guide


AMD A10 APU features and benefits

AMD compute performanceThe AMD A10-7850K APU has 12 compute cores (4 CPU cores + 8 GPU cores)* featuring Radeon™ R7 graphics for revolutionary, responsive computing and next-generation gaming.

Heterogeneous Systems Architecture (HSA)An AMD exclusiveEnd consumer• HSA enables an immersive user experience with more efficient

app performance and superior image quality.

• Innovative HSA-enabled processors are designed to enable the pixel-perfect-picture experience on the latest, most popular computing devices.

• Up to 32GB of shared memory.

• Performance, programmability, portability, power efficiency.

Developer• hUMA is designed to improve the performance and efficiency of

the processor by enabling the CPU and the GPU to seamlessly share data. It also allows for easier GPU acceleration using familiar programming languages, which can result in significantly lower development costs for the creation of accelerated applications.

• Heterogeneous queuing helps to reduce latency within the APU and is the key to unlocking the full potential of the APU, resulting in higher levels of performance and power efficiency.

• hQ transforms the current processor ‘master/slave’ architecture of the APU and turns it into ‘all processors equal’ type of design.

AMD Perfect Picture HDAMD Picture Perfect HD provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC.7

AMD Turbo Core technologyTear through everyday applications with up to 300MHz of additional clock speed with AMD Turbo Core 3.0 technology on the AMD A10-7850K APU (3.7 base/4.0 Turbo).

TrueAudio

AMD TrueAudio technologyAn AMD exclusiveTrueAudio technology (ACP) – 32-channel surround audio delivering the best in audio realism to make games sound better, create a more immersive experience, and deliver more accurate voice recognition.2

AMD Eyefinity technologyAn AMD exclusive• Customize your desktop configuration for

enhanced productivity with AMD Eyefinity technology.16

• Connect to up to four displays for panoramic gaming with AMD Eyefinity technology.

• Redefine total immersion with AMD Eyefinity multidisplay technology.

AMD Memory Profile (AMP) technologyAn AMD exclusive• Optimize the latest AMD APU platforms with

AMD Radeon™ R9 gamer series memory.3

• Enjoy an easier and reliable overclocking experience. Get to your desired speed faster with AMP technology.8

• AMD memory DDR3 2400 system modules deliver top performance and maximum value for a boost in entertainment and gaming PCs.

• AMD memory provides top performance and maximum value without breaking the bank.

Graphics Core Next (GCN) architectureAn AMD exclusivePower your next-generation games with next-generation performance.4

MANTLE API

MantleAn AMD exclusiveRaise your games to unprecedented levels with hyper-efficient performance from AMD Mantle technology.5



Focal points

• These customers primarily care about a system that delivers performance, which they equate as cores + frequency. This is predominately measured through gaming performance and overclockability.

• The AMD A10-7850K APU has 12 compute cores (4 CPU cores + 8 GPU cores)1 featuring Radeon™ R7 graphics for revolutionary, responsive computing and next-generation gaming.

• Make more with AMD – you can sell AMD Radeon™ DDR3 2400 memory at a higher margin.

The conversation

• Talk about how versatile the overclocking capabilities are, that both the CPU and GPU can be overclocked.8

• Tell them that when they buy an APU they are getting a product that is designed to last.

Great for:

Home theatre PCs Gaming systems

What’s important to the customer

Go here… To find out more about AMD A-Series products.

www.amd.com/apu

1. AMD defines a “Radeon Core” as one Shader/Shader Array. The term “GPU Core” is an evolution of the term “Radeon Core”. “GPU Core” is defined as having 4 SIMDS each comprising of 64 Shaders/Shader Arrays. For example, 512 “Radeon Cores” equals 8 “GPU Cores“ (8 GPU Cores x 4 SIMDs x 16 Shader Arrays = 512 Radeon Cores). Visit www.amd.com/computecores for more information.

2. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.

3. AMD Memory is manufactured and warranted by third parties. AMD, the AMD logo, Radeon, and the Radeon logo are used under license. AMD Memory is designed and tested to work with AMD platforms and components but may not be supported on all chipsets and processors developed by other manufacturers - check with your component or system manufacturer to ensure AMD Memory is compatible with a specific system model or platform. Visit www.amd.com for a list of AMD Memory vendors.

4. The GCN Architecture and its associated features (AMD Enduro™, AMD ZeroCore Power technology, DDM Audio, and 28nm production) are exclusive to the AMD Radeon™ HD 7700M, HD 7800M and HD 7900M Series Graphics and select AMD A-Series APUs. Not all technologies are supported in all system configurations—check with your system manufacturer for specific model capabilities.

5. Mantle application support is required.

6. Testing by AMD Performance labs using 3DMark Fire Strike, PCMark 8 as of July 2014. AMD A10-7850K with Radeon™ R7 Series Graphics, 2x4GB DDR3-2133, 256GB non-rotating SSD, Catalyst 13.35, Windows 8.1 64bit, PC Mark 8 Home Score 3480. 3D Mark Firestrike Score 1505. Intel® Core™ i5-4670K with Intel HD 4600 Graphics, 2x4GB DDR3-1600, 256GB non-rotating SSD, driver 10.18.10.3412, Windows 8.1 64bit, PC Mark 8 Home Score 3246. 3D Mark Firestrike score 784.

7. AMD Perfect Picture HD is an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC.

8. WARNING: AMD’s product warranty does not cover damage to processors, memory or motherboards caused by overclocking (even when overclocking is enabled via AMD hardware or software). Operating your AMD processor or memory outside of specification or in excess of factory settings, including but not limited to overclocking, may damage your processor and/or lead to other problems, including but not limited to, damage to your system components (including your motherboard and components thereon (e.g. memory)), system instabilities (e.g. data loss and corrupted images), shortened processor, system component and/or system life and in extreme.

9. Taken from http://www.engadget.com/2012/09/27/bluestacks-teams-with-amd-to-optimize-its-android-app-player/ as of February 21, 2013.

10. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Catalyst 13.35, Windows 8.1 64bit.

11. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.20.1004, Windows 8.1 64bit.

12. System configuration for the processors noted is 2x4GB DDR3-1600, 256GB non-rotating SSD, Driver 10.18.3621, Windows 8.1 64bit.

13. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.1000, Windows 8.1 64bit.

14. System configuration for the processors noted is 2x4GB DDR3-1600, 256GB non-rotating SSD, Driver 10.18.10.3496, Windows 8.1 64bit.

15. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.200, Windows 8.1 64bit.

16. AMD Eyefinity technology supports up to four DisplayPort monitors with select AMD A-Series APUs. Supported display quantity, type and resolution vary by APU model and system design; confirm specifications with the system manufacturer before purchase. To enable more than two displays, or multiple displays from a single output, additional hardware such as DisplayPort-ready monitors or DisplayPort 1.2 MST-enabled hubs may be required. A maximum of two active adapters is recommended. See www.amd.com/eyefinityfaq for full details.

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

© 2014 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. July 2014. PID 52968H


How to Sell the New Elite AMD A-Series Desktop APUs€¦ · How to Sell the New Elite AMD A-Series...

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