How to sell 3 d content

how to sell your

3D content around

the world Robert Franke / Dimension3 / June 2012

REMEMBER 1 Buyers

REMEMBER 1 Buyers

are swamped

with contents

REMEMBER 1 You should be:


DIFFERENT & ORIGINAL



short

&

concrete



short

&

concrete

creative

&

professional



short

&

concrete

creative

&

professional

… the way you present your content.

REMEMBER 2

Buyers

REMEMBER 2

Buyers

prefer to buy

„brands“ & „products“

REMEMBER 2

Buyers

prefer to buy

brands & products

Rather then „just“

Movies / Series

REMEMBER 2

Buyers

REMEMBER 2

Buyers

Often have a lack

of rescources

REMEMBER 2

Buyers

Often have a lack

of rescources

Consequently they tend

do the easy deals first

REMEMBER 3 Show them what they get for their money…


Product - What is it

- Where does it fit in

- USP


Quality - Production Value

- Technical Quality

- Deliverables



- USP



- Technical Quality

- Deliverables

Marketing

Materials - Metadata

- Artwork

- Teaser / Trailers



- USP



- Technical Quality

- Deliverables

Marketing

Materials - Metadata

- Artwork

- Teaser / Trailers

… act like a service provider rather then a content owner.



- USP

REMEMBER 3 But most importantly…

REMEMBER 3 But most importantly…

MAKE

IT

LOOK

GOOD !

REMEMBER 4

Professional marketing material

can have a serious impact

on the price of

your product

Professional marketing material

can have a serious impact

on the price of

your product

REMEMBER 4

…or in other words…

REMEMBER 4

…unprofessional

marketing material

Can seriously devaluate

decent content…

REMEMBER 4

…but professional

Marketing material

can leverage the price of

mediocre content.

REMEMBER 4

And don‘t forget to update your marketing material…

REMEMBER 4

PITCH RESULT FEEDBACK

REFINE

And don‘t forget to update your marketing material…

REMEMBER 5 Know where to go…

REMEMBER 5 Know where to go…

There are just a

handful of players in

each territory who

buy 3D contents

REMEMBER 5 Don‘t divide your rights…

REMEMBER 5 Don‘t divide your

rights…

… unless they pay you

extra money for an all

rights deal….

REMEMBER 5 Don‘t Divide your

rights…

… unless they pay you

extra money for an all

rights deal….

and don‘t do straight forward revenue share deals.

REMEMBER 5 THEATRICAL

- Usually just for fiction or top

notch longform docs

- Mostly as part of an all rights

deal

- Local minimajors and big

home entertainment

distributors

REMEMBER 5 PHYSICAL

- DVD / BluRay etc.

- Look out for home

entertainment distributors

with a 3D track record

REMEMBER 5 BROADCAST

- Free TV offers very limited

slots available

- Look out for the big Pay TV

operators

- Look out for dedicated 3D

channels (3net etc.)

REMEMBER 5 ONLINE

- Most VoD platforms lack a

3D playout solution

- Try to get in the marketing

deals

- Aggregators can help you to

get onto many different VoD

platforms in a territory

REMEMBER 5 CONNECTED DEVICES

- Device manufacteurers are

are agressivly buying 3D

contents to promote their

hardware

- eg. Samsung‘s explore 3D

REMEMBER 6

Find yourself a Sales Agent

REMEMBER 6


- If you lack the time, the

rescources or the contacts

you better find yourself a

sales agency…

REMEMBER 6


- If you lack the time, the

rescources or the contacts

you better find yourself a

sales agency…

… but make sure to pick

someone who understands 3D

like 3DContenthub.com

REMEMBER 7 Last not least…

REMEMBER 7 Last not least…

D O N ` T S H O R T S E L L Y O U R C O N T E N T !

REMEMBER 7 DEFINE…

- Asking

- Expected

- Take

prices for your content.

REMEMBER 7 BE AWARE THAT…

…Each exploitation

window comes with a

prices.

REMEMBER 7 DON‘T LET…

…Distributors take away

rights they don‘t exploit

without paying some extra

cash for it.

T H A N K

Y O U ROBERT FRANKE │ MEDIA CONSULTING

[email protected] │ Twitter: robertfranke │ www.robert.franke.com

0049 172 313 80 18

How to sell 3 d content

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