How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

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HOW TO SELL 1,000 BOOKS BY MASTERING THE FUNDAMENTALS OF SUCCESSFUL BOOK PUBLISHING +

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Find out how to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing. 1) Make your book great 2) Make your marketing perfect 3) Get the word out to at least 10,000 people

Transcript of How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

Page 1: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

HOW TO SELL 1,000 BOOKS

BY MASTERING THE FUNDAMENTALS OF SUCCESSFUL BOOK PUBLISHING

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Page 2: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

In order to sell 1,000 books [and more], you have to

Page 3: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

This guide shows you all you have to do

in order to sell 1,000 books [and more]

by mastering the three fundamental

steps of successful book publishing.

Page 4: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

Make Your Book Great

Step 1

Page 5: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

MASTER THE 5 BOOK G‘s

-> great cover [visually stunning]

-> great title/blurb [convincing message]

-> great first pages [hot reading sample]

-> great author profile [interesting author]

-> great manuscript [great edited book]

Page 6: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

FOLLOW A LEAN BOOK

PUBLISHING APPROACH

-> present your book to readers from day 1

-> improve your book constantely

-> follow lean book publishing principles

-> read www.leanbookpublishing.com

Page 7: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

PRETEST YOUR BOOK

-> Find out if your book is great by pretesting

it on the market successfully [prelaunch].

Recommended channels for book pretesting:

A) Friends, Readers and Experts (present your book to readers)

B) Leanpub (use this platform to sequentially publish your book)

C) Wattpad (use this platform to sequentially publish your book)

D) Twitter/Google Ads (use ads to test book titles and blurbs)

Page 8: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

PASS THE BOOK AWESOMENESS SELFTEST

Get 4 YES answers to the following questions:

1) Is my book really fantastic?

2) Is my book marketing great as well?

3) Would I buy/recommend/feature my book?

4) Did I successfully pre-test my book?

If you get one NO -> improve further!

Page 9: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

Step 2

Make Your Marketing Perfect

Page 10: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

CREATE A COMPELLING MESSAGE

-> Be able to communicate the benefit of

reading your book within one sentence

-> Make clear that this message is articulated

through your book title and viral trigger

-> Make it HOT!

Page 11: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

CREATE A GREAT VIRAL TRIGGER

*The viral trigger is the core marketing

element you are using to promote your book.*

Potential viral triggers are:

-> Your book cover

-> Your book trailer

-> An infographic, a game, campaign, quiz, etc.

Great viral triggers have huge ROIs

Page 12: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

GET A FIRST FOLLOWING

-> People are highly influenced by your, your

book‘s and your marketing credibility

-> Base your book on a following before

you make the big launch

-> Have 1000 followers and 25 reviews to start

Page 13: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

PRE-TEST YOUR MARKETING

Before you run your big launch, test the

effectiveness of your marketing!

Great platforms to test the

virality of your marketing are:

-> www.upworthy.com

-> www.reddit.com/r/books

-> www.reddit.com/r/selfpublish

-> www.stumbleupon.com

-> www.twitter.com

-> www.producthunt.co

-> www.facebook.com

-> www.galleycat.com

Page 14: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

Get The Word Out To

At Least 10,000 People

Step 3

Page 15: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

DO A SOFT LAUNCH (1)

Running a soft launch enables you to get

your first fans and to test the effectiveness

and virality of your book + book marketing!

-> www.upworthy.com

-> www.reddit.com/r/books

-> www.reddit.com/r/selfpublish

-> www.stumbleupon.com

-> www.twitter.com

-> www.producthunt.co

-> www.facebook.com

-> www.galleycat.com

Show your book to friends and industry experts and post on platforms such as:

Page 16: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

DO A SOFT LAUNCH (2)

If there is no response

->

Go back to steps 1 and 2!

Page 17: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

DO THE REAL LAUNCH (1)

Once your soft launch has been successful

you should follow up with a real launch!

Make sure that your book/viral trigger gets

seen by at least 10,000 people!

Page 18: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

DO THE REAL LAUNCH (2)

Check out the presentation

„The best book promotion opportunities“

in order to find the best platforms

for getting eyeballs for your book!

Page 19: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

CONGRATULATIONS!

YOUR BOOK SHOULD

HAVE GONE VIRAL!

-> If not: Rinse and Repeat!

Page 20: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

ESTABLISH LONG TERM SUCCESS

Make sure, that you can build upon your success!

1) Collect email addresses from your readers!

2) Stay in touch with your readers and partners!

3) Build a following on social networks

-> Don‘t start from zero with your next book!

Page 21: How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

ABOUT THE AUTHOR

Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.

Scribando was participant of Go Silicon Valley 2013 and is used by more than 10,000 writers. Visit www.scribando.com and www.albertgriesmayr.com.