How to save the world
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17-Oct-2014 -
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Transcript of How to save the world
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How to save the world?
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you world
SWEET SPOT!
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CREATIVITY + IMPACT
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ALTRUISM
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The Do-Gooder Way
No FunNo Sex
No MoneyNo Results
7+ Years Experience Required
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The Biz Way
J.O.B.Make moneyIncrease marginKeep shareholders happySave your soul at night
pro bono
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PRO BONO
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pragmatism
idealism
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collaboration
profit
loss
social impact
harm
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The Awesomeness Manifesto
“awesomeness is the new innovation”
“In the 21st century, if you're merely
innovative, prepare to be disrupted by awesomeness.”
-Umair Haque
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4 Pillars of Awesomeness
• Ethical production
• Insanely great stuff (e.g. iPod, iPhone)
• Love (the basis of all real value creation.)
• Thick value (real, meaningful, sustainable. “It happens by
making people authentically better off”)
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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• Ethical production
– If your client is not aggressively moving in this direction, you are increasingly going to look bad
– Cradle to Cradle, Good Guide
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• Insanely great stuff
– iPod, iPhone
– kickstarter
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•Love
– Etsy
– IBM Corporate Service Corps
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Thick value
bottom up
SWEET SPOT!!
topdown
means ends
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love + work = great things
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nau
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SROI <---> ROI
Huh?
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measuring social impact w/ IDEO
how might we…
measure what’s most meaningful
visualize data in more effective and inspiring ways
emphasize cost-effective evaluation tools
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How Virtue Creates Value for Business and Society*
• Growth
• Return on Capital
• Risk Management
• Management Quality
*BC Center for Corporate Citizenship + McKinsey
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snoozefest
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• align with core business & competencies
• understand value that is created
• communicate that value
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Low hanging fruit
• Brand equity
• Employee attraction, retention, motivation
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The Fun Theory
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DNA / core purpose
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one bottom line to triple bottom line to one bottom line
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speed dating
and
the tapdance of history
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Awesomeness manifesto
Ethical production
Insanely great stuff
Love
Thick value
Wall Street lingo
Growth
Return on capital
Risk management
Management quality
<- coding ->
DNA / Purpose
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Activity
• Step 1 (groups of 5 or so people)Set up an agency for doing the most good
• Step 2 (choose an industry: auto, cpg etc.)Think of something awesome
• Step 3 (go for it)Coding goals, implementation, results
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Intention
Designers Accord
Business School Oath
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Planners Oath?