How To Run Your Brand Like a Presidential Campaign: Ensure Your Brand Wins
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Transcript of How To Run Your Brand Like a Presidential Campaign: Ensure Your Brand Wins
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How To Run Your Brand Like A Presidential Campaign: Ensure Your Brand Wins @JoshGinsberg, Founder/CEO of Zignal Labs
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@JoshGinsberg Founder/CEO of Zignal Labs
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Arnold Schwarzenegger 3 POTUS campaigns
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24 HOURS 24 SECONDS
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Political Campaign
Crisis
Candidate
Crisis
Marketing Campaign
Brand
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REALTIME
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Observe
Orient
Decide
Act BOYD CYCLE
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Campaign Crisis Product Launch
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OBSERVE
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OBSERVE
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OBSERVE
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OBSERVE
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ORIENT
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ORIENT (Part 1: Where)
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ORIENT (Part 2: Who)
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Decide
DECIDE
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Act
ACT
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1Political Campaign=Marketing Campaign. Candidate=Brand. Crisis=Opportunity. #PRSAICON
TAKEAWAYS (“Tweetaways”)
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2 The 24-news cycle is now 24 seconds. Or less. #Realtime #PRSAICON
TAKEAWAYS (“Tweetaways”)
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3
If you can complete two Boyd Cycles before your opponent completes one, you are probably going to win. #PRSAICON
TAKEAWAYS (“Tweetaways”)
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4 Stay ahead of what the world thinks. @zignallabs #PRSAICON
TAKEAWAYS (“Tweetaways”)
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THANKS / Q&A