How to Run Successful Adwords Campaigns for Multi-Location Businesses
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Transcript of How to Run Successful Adwords Campaigns for Multi-Location Businesses
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! COO @ Powered by Search ! 8 Years in PPC ! Managed 100’s of Accounts ! Expertise is in Local
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" Why you need to care about mobile ads " Why phone leads are worth 3x more " Why GEO fencing & bid adjustments is important " How to drive more phone calls & in-store visits " Why display campaigns are awesome " Why you should be using smart remarketing to
maximize revenues
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For Multi-Location Businesses!
Why Mobile Is Hot!
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Source: BIA/Kelsey
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Source: Google
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For Multi-Location Businesses!
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45% CTR Drop on Mobile After From Position 1 to 2
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Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits Website
Lead Captured Step 4
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Sees Ad
Calls Business
Step 1
Step 2
Step 3 Lead
Captured
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Source: Google
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Vs
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Add ‘Click to Call’ Extension! Phone Calls to businesses are worth on average 3x more than
clicks to websites!
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Bid Aggressive on Mobile! Phone callers have a higher
urgency to buy.
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Add Address Sitelinks! If in-store visits are important to
your business it’s essential you show your address.
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Add Sitelinks! Adding sitelinks boosts the
average CTR on an ad by 10-20% (+20-50% when the search is one of your branded terms)
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Source: Google
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• Mobile ads are super important • Users want to see your phone number and your
address • Sitelinks & GEO fencing is important • Display rocks when used with context! • Remarketing is your secret weapon