Crowdfunding via

What does Symbid do? We make Crowdfunding: Safe for entrepreneurs and investors Accesible for startups Professional Great for Small Angels and Groups of investors Available for capital requirements between €20.000 and €2.5 million

This slideshow will teach you how to run a Crowdfunding Campaign!

Crowdfunding can be very rewarding, but how are you going to make your campaign a success? A great campaign consists of three

components:

1) Your Crowd 2) Planning 3) Persistence

Your crowd wants to experience a great story.. of how you, the entrepreneur, came up with a brilliant idea, and how they, the investors, recognised its potential, made it possible and will soon reap the benefits.

Thrilling business ideas and great storytelling create engagement!

Great pitches don't include great budgets. Learn more about amazing pitches >>

Create great storytelling and engagement with a video pitchInvestors analyse your idea with your data in mind, but they to decide whether or not to invest based on their gut feeling.

Address their emotive decision-makingvia your video pitch!

No clearity = no investments!Get your story straight. What are you offering, what problem do you solve and what does it take for your to succeed?Be clear, specific and engaging.

Explain your story in:1 document1 page1 paragraph1 sentence

Create focus fo

r

yourself, your

team

and of course

your

crowd!

Identify your crowdAnswer these three questions to find out who your potential investors are:- Is your investor also the end-user of your product?- How much will each investor bring in?- Where are you investors?

Approach them in an open, honest and positive way. Highlight your assets and achievements, but don't make promises you can't keep! ?Tailor

your

story to t

heir

specific pro

file!

Chart your network1) List everybody your team knows2) Give those people a title like:

friend, family, sports club, colleague, ex-colleague, acquitance, business partner, etc.

3) Recruit them as first investors, ambassadors, etc.

Why?Without their initial funding,no anonymous investors willtake your idea seriously.

First Investors are

crucial as they are

willing to support

you +

they will create

between 25%-50%

of your initial

crowd-funding!

Create a new networkHas your immediate network contributed as much as possible? Then hop on to the next! Network both online as well as offline and let your current crowd introduce new investors and ambassadors.

How to create a new network?

- Ask your current network to all introduce five people they know- Be active on social media in order to keep your current crowd update and create new investors as your go- Network offline during (business) events, clubs, cooking courses, etc.- Consider having special campaign cards made with the Logo, Title, URL, one sentence pitch, contact person and investment options- Contact bloggers, (local) news papers, related websites, radio stations and the like to get your idea promoted

Reward you crowd!Who doesn't like a bonus?

The reward for equity investors often takes a while to pay off and an immediate rewardshows gratitude from your side.

However, don't use a reward to make them invest; use a reward to make them invest more!

Monitor your investmentsCheck if one of your rewards is the magic bullet. Focus on generating as much funds via that reward as possible. Examples of rewards: - Have a kick-off party- Give away exclusive information- Arrange a guided tour in your office- Give away the end-product- Give them credits in your book, movie, show or blog

Bonus tip: calculate your additional costs of your

rewards in advance and add it up to the goal capital you

want to crowdfund

Finally..Continue to update your crowd both during the campaign and after.

Your crowd invested because they like to take part in the story you laidout for them. Don't take that away after they've invested, because it's

their intrinsic motivation to support you!

Want to know more about running a crowdfunding campaign?- Read our Crowdfunding Guide

- Contact us via Chat, ludwine.dekker@symbid.com or call: 010-4134 601

- Make an appointment for our weekly Campaign Coaching Open Session. Tuesday and Friday from 4-6 PM (mail to let us know you're visiting!)

Have a great campaign!

Created 2013 | Created by: Ludwine Dekker, Crowdfunding Manager for Symbid | Visit us at Van Vollenhovenstraat 56A Rotterdam, The Netherlands, or at www.symbid.com