How To Rock Local Search Pay-Per-Click by Dana DiTomaso
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Transcript of How To Rock Local Search Pay-Per-Click by Dana DiTomaso
![Page 1: How To Rock Local Search Pay-Per-Click by Dana DiTomaso](https://reader035.fdocuments.in/reader035/viewer/2022062419/5585112ad8b42a6f7f8b4e83/html5/thumbnails/1.jpg)
HOW TO
ROCK
LOCAL SEARCH
PAY-PER-CLICK
#
Dana DiTomaso
kickpoint
@DanaDiTomaso
#SMX #21D
October 2, 2013
#
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Campaign Structure
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AD GROUP NAMES ARE IMPORTANT
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WHY BOTHER?
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LABELS, PEOPLE.
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Enhanced
Campaigns
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USE RADIUS TARGETING
(plus it was the only ad!)
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WHERE WERE YOUR USERS?
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Ad Extensions
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GOOGLE SAYS…
“You can add more than one type of extension to your ad, but keep in mind that some extensions, such as sitelinks, may override your location extensions. In these instances, we won't show the location extension in your ad.”
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40 PIXELS FOR FREE*!
92px
52px
52px
*Free-ish. CPC was slightly higher on the location extension.
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ALSO WORKS IN MOBILE
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Call Tracking
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USE LOCAL AREA CODES
Also true with “alternate” area codes –the new ones have a lower CTR.
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HUGE DROP OFF IN CLICK TO CALL
Only 2 people actually called!
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Keywords
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USE NEIGHBOURHOOD NAMES
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BE UNEXPECTED
• Art gallery & restaurants• Bike paths & bike tune-ups• Running paths & shoes• Farmer’s markets & wine• Museums & bookstores• Festivals & hotels
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Remarketing
Demographics
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WHERE ARE THEY LOGGED IN?
WordPress Plugin:http://wordpress.org/plugins/social-network-user-detection/
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BUILD FACEBOOK DEMOGRAPHICS
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LINKEDIN IS GREAT, TOO
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Have fun!
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YOU & YOUR CLIENT, NEXT WEEK.
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THANK YOU!
TWEET:
@DANADITOMASOVISIT US:
KICKPOINT.CA
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