How to rewrite brand pages meta description

Eshopbox Wiki for Store Owners

Category: Store Promotion

How to rewrite brand pages meta description

What you will learn here

▪ What is meta description

▪ Why to set meta description for your site pages

▪ How to rewrite brand pages meta description

Welcome to Eshopbox Wiki

A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

1What is meta description


▪ Meta description is used to give search engines a summary of your site

page content

▪ It improves your site page search result ranking

▪ Meta description of your site pages appear within the head element of

those site page source and is generally displayed under the title in the

search engine results

▪ For example: ‘Nokia mobile phones & accessories: Buy best Nokia

products online at Easy Shop - easyshop.com’, if the brand is ‘Nokia’

What is meta description


2Why to set meta description

for your site pages


Why to set meta description for your site pages

▪ Meta description increases the SERP click through rate of your site

page and thus increases the search traffic on your site by letting you

provide text that makes searchers want to visit your Eshopbox

▪ It is used to give a summary of your site page

▪ Setting a meta description for your site page improves their search

result ranking


3How to rewrite brand page

meta description



▪ Eshopbox provides you a default meta description pattern set for your

site page

▪ However you can choose to customize your site page meta description

patterns using available placeholders


Step 1:

▪ Log in to your site admin panel with your login id and password

▪ Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down

menu


SEO suite link

Promote tab


Step 2:

▪ Click on the ‘PAGE INFO’ link


SEO suite page

Page Info link


Step 3:

▪ Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link


Meta Description link

Page Info link


Step 4:

▪ The ‘Patterns’ tab would be selected by default

▪ Auto generated and system defined meta description patterns which are

best suited for search results are used by default

▪ You can however customize them as per your wish using the available

placeholders accordingly


Save Changes button

Default Formats tab

Default pattern


Step 5: Rewriting meta description for all the brand pages

▪ To set the custom pattern for all the Brand pages on your site select the

‘Custom pattern’ option against ‘Brand Pages’

▪ Enter the new meta description pattern in the field provided besides it

and click on the ‘Save Changes’ button located at the end of the page to

save your changes


Save Changes button

Enter new meta description patternSelect Custom Pattern option


Step 5.1: Rewriting meta description for individual brand

pages

▪ Select the ‘Brands’ tab


Select the Brands tab


Step 5.1.1: Rewriting meta description for individual brand

pages

▪ Click the ‘Edit’ button against the brand type whose meta description you

want to rewrite

▪ Enter the desired meta description in the field provided besides the

brand type

▪ Click ‘Update’


Click Update

Click Edit

Enter meta description A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.


pages - searching using brand name or ID

▪ You can also search a brand, by entering the brand ID or name in the

search option on the top left of the page and clicking ‘Go’

▪ Your searched brand will appear


Enter to search by brand name or ID

Click Go



pages - searching using brand name or ID

▪ Click ‘Edit’ to rewrite the meta description in the field provided and then

click ‘Update’


Enter meta description

Click Update

Click Edit


Good to know

▪ Accurately summarize your page content

▪ Use brand name in your brand meta description

▪ Make the description qualitative yet easy to read such that it clearly

describes the content of your page

▪ Use your site name and site domain in the meta description

▪ Meta description cannot exceed 300 characters

▪ Use the most important keywords in the meta description


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How to rewrite brand pages meta description

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