"How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw...
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Transcript of "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw...
![Page 1: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/1.jpg)
How To reshape your online presence with Instagram
Juliusz BarwikMuseum of Warsaw
@We Are Museums 2014
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What is it?
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What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
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What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);
![Page 5: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/5.jpg)
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);
![Page 6: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/6.jpg)
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);
![Page 7: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/7.jpg)
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);2013 – 100 mln users (2013/02); video sharing introduced;
![Page 8: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/8.jpg)
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);2013 – 100 mln users (2013/02); video sharing introduced; 2014 – 200+ mln users
![Page 9: "How to reshape your online presence with Instagram" by Juliusz Barwik from Museum of Warsaw (Poland) - 6 June 2014](https://reader036.fdocuments.in/reader036/viewer/2022062312/5550d2fdb4c905e8318b4e71/html5/thumbnails/9.jpg)
Getting started
- choosing your username
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Getting started
- choosing your username
- choosing your hashtag(s)
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Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
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Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
- choosing your (access) strategy
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Access strategy
- many profiles -> many editors
- many profiles -> one editor
- one profile -> many editors (same time)
- one profile -> different editors for periods of time
- one profile -> one editor
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Hashtags
- basic rules
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Hashtags
- basic rules
- never forget them
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Hashtags
- basic rules
- never forget them
- choose wisely
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Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find common interests with them
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Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find common interests with them
- join group(s) (ex. #igersPoland)
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Promote your profile
- sharing thru social platforms
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Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
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Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere
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Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere
- join global actions (#throwbackthursday)
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Tips & Tricks
- http://iconosquare.com/
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Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
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Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
- Adobe Photoshop :)
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www.instagram.com/muzeumwarszawy#muzeumwarszawy