How to redefine your business with animated corporate videos?

• Animated videos have become an integral part of corporate marketing and networking. They have a larger audience and are able to provide greater impact and influence than any other medium. Videos, unlike many other marketing tools, have a longer shelf life. A video once created can last as the voice of your business for a long time.

• Animated videos provide businesses with a window to

tell the world about the company. They play a vital role in highlighting your brand name and reinstating the brand value. Since, humans are wired to comprehend and retain that information they see, animated videos play an excellent role in being the voice of the company and communicating the corporate message to the audience. The uniqueness of corporate videos lies in the myriad ways they can be used by businesses.

• Corporate communications are not being taken lightly. They must be designed to create a strong impact. The essence of communication lies in it being heard appreciated and deciphered. The message communicated should convince the audience to take a call of action. This is why animated videos can be a great idea. They are compelling, concise, innovative and aggressive way to market your company. Corporate videos help businesses connect with the audience and create a lasting impression on the viewers. A well-constructed corporate video can be the face of a company and be a part of brand identity.

The myriad advantages of corporate videos • Corporate videos are easy to relate to. The images, music and

words together can create an emotional response about your brand, service or product. They can be utilized in a number of ways by corporate. Videos can be shared on social media sites, website and other video hosting sites in no-time. These make videos easily shareable, in a moment’s notice. They can increase your web traffic and rank you higher in search engine.

• Further, animated corporate videos have a longer shelf life. They

can be used to liven up your pitch. These videos can be a medium to communicate complex information in a straightforward way the audience can easily comprehend. All this leads to better understanding of your business and greater visibility of your brand. They help your customers, clients and investors develop a greater interest in your brand.

• So, how can you use animated corporate videos effectively? When done rightly, these videos have the ability to redefine your business. And a unique brand identity is what every company looks for these days. Read on to find how you can make your animated videos count.

What’s your message? • Content is the king, isn’t it? It is essential for a good video to

communicate its message in a clear and concise way. If you want your video to stand out, your message should be simple, concise and clear. It should answer the queries, provide information and clear misconceptions. An engaging, informative and emotionally connecting video can help elevate your company in the eyes of the viewers. Make sure the video is not too long that the audiences lose interest. Remember, you need to maintain the attention of the audience until the very end.

Give the audience what they want • So, you know the importance of corporate video for your business. You

want to make one that grabs the attention of the audience and jumps conversion rate. In that case, make sure your video gives the audience exactly what they want. You need to know the pulse of your target audience. It is wise to understand what they want before launching into the production of video. When you know what your goal is, it is easy to create a video that satisfies the inquisitiveness of the audience. A corporate video can only be engaging if it is what the audience wants to see.

Make it appealing

• There are a million other videos to view online. If you want audience to go after your video, it should be unique, attention-grabbing and entertaining. You have to make your corporate video appealing to compete with the other videos on the internet. Your message, animation, innovative ways of putting information about the video across - all these count. Additionally, the voiceover and background music, if any, should be in sync with the video. All these together with the ability to evoke an emotion with the audience can make your corporate video appealing.

Who is producing your corporate video? • So, you know your objective and have a rough idea about what you

want from your video. The next step is deciding who will produce your video. Will you produce the video on your own? Would you rather go to a video production house like Toon Explainers to

• Create the video? Whatever the choice, be clear with your goal and

target audience to produce a corporate video that will redefine your business. Have a budget in mind before you approach a video production house. While striking animation, sound effects and other frills can make your video seem better, you can make a good corporate video without any of these. You content is what will sell you video, so concentrate on that.

How to share it?

• Once you create your videos, you need to showcase your corporate video in as many avenues as possible. This will increase the visibility of your company. Obviously, you will host the corporate video on your website. Sharing the video on social media is also a primary way to reach your target audience. If you have the funds, using paid advertising on Facebook, Twitter and other such platforms is a great idea. You can partner with compatible businesses and share your video on their blog or website. Your video can also be used in your presentation, pitches and more. These are just some of the ways to share your corporate video. As a business, you can always think of innovative ways to introduce your animated explainer videos to your audience.