How to recruit and keep volunteers for your community project
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Transcript of How to recruit and keep volunteers for your community project
How to recruit and keep volunteers for your community
project
Richard MillingtonFeverBee Limited
Our Biggest Mistakes
Common Mistakes• Asking people to volunteer
• Tangibly rewarding volunteers
• Lack of recognition
• Demanding too much
• Not simplifying the tasks
• Failing to build a community amongst volunteers
What motivates volunteers?
Power & Influence
Recognition
Feel part of something
Desire to help
What can volunteers do?
• Create content
• Moderate activities of others (quality assurance)
• Interviews
• Recruitment and promotion
• Partnerships
• Platform maintenance
Craft a community role
• A name (one which doesn’t suggest cheap labor)
• A functional role (checking forums, sustaining activity, fresh content etc..)
• Power elements (admin privileges, unique access levels)
• Fame/recognition elements (creating content, opinion columns, public gratitude, trophies etc..)
A volunteer role might include:
Different methods to recruit volunteers
Be Proactive
Start with one volunteer
Target specific people
Solicit Applications
Embrace the commitment principle
One small step
Take a pledge
How to retain passionate volunteers
Showcase success and achievements
Track Progress (even tiny steps)
Give increasing levels of
responsibility/power
Gamification• Collecting things
(badges/symbols/power)
• Points
• Leaderboards (elements of competition)
• Levels (increasing skill / increasing difficulty)
• Feedback mechanisms
Build a strong sense of community
Emotional connectio
nFulfilmentof needsInfluence
Membership
Sense of community
Membership
Influence
Satisfying Needs
Emotional connection
http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
Questions?