How to Reach your target market with Instagram

Instagram is a Free Photo application to instantly share images with followers.

Niche your account and hyper focus on your clients to create super fans on Instagram.

Finding your niche on Instagram means developing an account that is specifically for

one type of customer.

If you own multiple businesses, or serve different types of clientele, creating these accounts can lead to higher interest and

interaction on your account.

A great example is Birchbox.They are a subscription based

beauty company.

They have branches of their company all over the world, but instead of only using 1 account, they have created multiple for each region, to serve that specific market.

I use this method for my

own businesses. I have 3

different Instagram

accounts.

First is @suebzimmerman.

This account is where I post

my personal photos and

inspirations for all my

businesses. It is where I

can share my personality

and inspiration.

The second account I use is

@theinstagramexpert.

This is a featured account.

A feature account is an

account that focuses on one

specific content piece. This

is where I share all my

special tips and tricks about

using Instagram for

business.

The last account that I use if

for my brick and mortar

retail store on Cape Cod.

This account,

@suebdo_capecod,

features my customers and

products for the store.

Niche your Instagram account and feature your business online.

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