How to reach new investors
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1 How to attract new investors
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Silence is a killer for listed companies. They need to keep shareholders engaged with their plans, strategies and achievements or risk their share prices withering, vested options lapsing, and capital raisings being impossible or heavily discounted. But it has never been harder for listed companies to get press coverage. To bridge this communications gap, SocialisedInvestors.com uses social media to take company stories direct to retail investors, SMSFs, online brokers, equity analysts, commodity analysts, fund managers, peer companies, journalists, commentators, bloggers and potential shareholders. Forget waiting for the press to write about you. Forget roadshows. Forget old-fashioned ways of trying to reach investors. Social media has revolutionised the way companies talk to shareholders and how share prices are impacted. The result in good times and bad is support for your share price as SocialisedInvestors.com keeps the market engaged with your company.
Transcript of How to reach new investors
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How to attract new investors
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Only 2 questions
•Do you want the strongest share price?
•Do you need investors to know your story?
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Only 2 options
• Persist with
the old ways
• Engage investors
in the digital age
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Social media moves markets
• Examples: Carl Icahn tweets Apple = +$25bn
United Breaks Guitars = -$180m
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Social’s effect on investor relations
• 62% of UK brokers say share prices affected
• 66% of journos use social media for stories
• 52% of professional investors read blogs
• 30% of professional investors use Twitter
• 88% of global companies use LinkedIn
• 63% of global companies use Twitter
Sources: NYSE, Brunswick Group, Pew Research, Q4 Web (2011-13)
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Thumbs up
• If you’re not social, you’re not serious
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Join the gods of the market
World’s biggest bond fund
Warren Buffett
$257 billion in assets
Jim Rogers
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Differentiate yourself
• Be heard, be known, be understood
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We engage high-value followers
•Retail investors • SMSFs •Online brokers • Equity analysts • Commodity analysts • Fund managers • Peer companies • Journalists • Commentators •Bloggers
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Reach 48,000 in 2 months
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SocialisedInvestors.com
0419 815 386
100 William Street
Sydney NSW 2011
Start reaching new investors today
