How to promote your webinar
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Transcript of How to promote your webinar
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1#webinarpromo
Harness the Power of the Web to Promote Your Online Event
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Who We Are & What We Do…
Simone Verhulst -Webinar Series Manager, Lead Generation [email protected]
Rachel Levy –Founder/[email protected]
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Ready-Set-Go
Planning is everything for a successful event…and PROMOTING plays a big part of that plan!
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Promotional Timeline for your Event
• When should I kick off the process? • What pieces do I need to prepare?• What items do I need from my speaker?• When are the deadlines for each?
Tweet me for questions@RTWebSem, #WebinarPromo
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• Concepts & Materials (kick-off)• Critical Dates & Key Deliverables• Execution• Event•…simple right?
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 6 to 8 weeks prior – webinar title/description + speaker photos & bios
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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Promotional Timeline for your Event
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Promotional Timeline for your Event
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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns
• 3 weeks prior – ask speaker to start promoting event to their audiences and networks as well + event calendars
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +press release
• 3 to 5 days prior – Facebook invitation (from your created event) + Second reminder email blast (or to an entirely new list)
Promotional Timeline for your Event
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• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion (continuous from this point on) + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast
• 24 hours prior to event – reminder email to registrants
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast
• 24 hours prior to event – reminder email to registrants
• Day of the webinar – tweet, tweet, tweet! Remember to use the event hashtag in all of your promotion leading up to (and during) the event
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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Registration Form – Do’s and Don’ts
•The goal is to have people FINISH filling it out
Tweet me for questions@RTWebSem, #WebinarPromo
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Simplicity
Registration Form – Do’s and Don’ts
5 Standards for Success
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Registration Form – Do’s and Don’ts
Distractions
Simplicity
5 Standards for Success
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Registration Form – Do’s and Don’ts
Audience
Simplicity
Distractions
5 Standards for Success
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Registration Form – Do’s and Don’ts
Value
Simplicity
Distractions
Audience
5 Standards for Success
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Registration Form – Do’s and Don’ts
Value
Simplicity
Distractions
Audience
Make it Fun
5 Standards for Success
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DO NOT FORGET
TEST!
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Variety of Promotion Ideas
E-mail Industry websites Ask key influencers to promote Partnering is a great way to double
your promotional efforts Post on WebinarListings (of course!) Press Release Eventbrite Blog Post Craigslist – you never know!
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Finding Your Target
Partner with industry groups to promote
Co-host webinar with a related company
Get a well-known presenter from your industry
Tweet using relevant hashtags
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Catching Their Attention
Video “commercial” that can be posted on social media or in email– Overview or speaker interview
Photo of presenters Catchy title (top 10 lists, 10 ways
to)
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I get the event calendars, but what else…?
Write your own Comment on others Don’t pitch Offer tips, invite to
your event
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I get the event calendars, but what else…?
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Broad Match – Keywords plus variations; Higher search volume, less qualified
Phrase – Keywords in a phrase are matched
Exact Match – Keywords matched exactly; lower volume, more qualified
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27#webinarpromo
I get the event calendars, but what else…?
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Recordings
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28#webinarpromo
I get the event calendars, but what else…?
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Social Media
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I get the event calendars, but what else…?
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Website
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I get the event calendars, but what else…?
For registering hashtags:Twapperkeeper (http://twapperkeeper.com)Twubs (http://twubs.com/)
For finding conversations:Del.icio.us (http://delicious.com/)Stumble Upon (http://www.stumbleupon.com)Google Blogs Search (http://blogsearch.google.com)Twitter Search (http://search.twitter.com)Favstar (http://favstar.fm/)
For monitoring Twitter:TweetDeck (http://www.tweetdeck.com/)HootSuite (http://hootsuite.com/)
For monitoring conversations across social media:Radian6 (http://www.radian6.com/)Jive (http://www.jivesoftware.com/solutions/market-engagement)Alterian (http://socialmedia.alterian.com/)BackType (http://www.backtype.com/) – In BetaSpot Influence (http://www.spotinfluence.com/) – In Beta
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Social Media Resources
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31#webinarpromo
I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
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Press Release
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32#webinarpromo
I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
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Press Release
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33#webinarpromo
I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
Tip #3 – Include a well-worded hyperlink in your first paragraph
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Press Release
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34#webinarpromo
I get the event calendars, but what else…?
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Engage Your Sales Team
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35#webinarpromo
I get the event calendars, but what else…?
Email Signatures
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Just a few more…
Newspapers, Magazines, Business journalsTraditional Media
Other Webinar(….think series)
Affiliate or Partner Programs
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Questions?
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Promotion Timeline
Determine your Specifics6 Weeks Before the Webcast
4 Weeks Out –get your registration page
and promotional webpage up and running
(create those track-able links!)
Social Media
Build Your Links
Email it!
PR
Remind the Day Before
(email, social media)
Broadcast Your Webcast
Post Promote
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About WebinarListings
We are a directory of live and recorded webinars in many interest areas. Hosts can post their webinars on our site for free in order to increase visibility and find new attendees.
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Contact Us
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To list on our site or find out about webinars, contact us:
WebinarListings.com
http://bit.ly/WLnews
@WebinarListings
/WebinarListings
link.webinarlistings.com
rss.webinarlistings.com