How to promote Central Vietnam beach destinations in Europe - Louk Lennaerts
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How to promote Central Vietnam beach How to promote Central Vietnam beach destinations in Europe December 2011
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Louk Lennaerts with his special title of chief visionary officer of Serenity Holding has gained respect by creating many different projects in Europe as well as in Vietnam. Over the last 15 years that he has spent in Vietnam he has been the creator and father of the Life Resorts as well as developer and shareholder of the Victoria Hoi An.Since 4 years he has developed with his partner Marco the Serenity Holding that looks after development of many projects from A to Z, from conceptualization, project management, designing, sales coordination to hospitality management and sometimes co ownership. The creation of Fusion Maia Resort in Danang has been a show case for innovative architecture but also of a trendsetting resort and spa concept.For future he and his partner are in charge of a number new and surprising lifestyle projects all over Vietnam under the brands Fusion for the 5 star and M2Boutique for the economy range of projects all over Vietnam like Sapa, Hue , Danang, Hoi An, Nha Trang, Dalat, La Gi, Saigon, Mekong and Phu Quoc. Louk is a passionate worker always looking for new surprising combinations of services that will attract investors to cooperate with him and his partner to develop hospitality and real estate projects that are different and focused on success.
Transcript of How to promote Central Vietnam beach destinations in Europe - Louk Lennaerts
How to promote Central Vietnam beachHow to promote Central Vietnam beach destinations in Europe
December 2011
Louk Lennaerts
President & Chief Visionary Officer
C ti diff t h it lit &Creating many different hospitality & real estate projects in Europe as well as in Vietnam
Creator & Father of Life Resorts, developer & shareholder of Victoria Hoi AnVictoria Hoi An
Passionate worker. With his partner, Marco van Aggele, at SerenityMarco van Aggele, at Serenity Holding, creates new surprising combination of services attracting investor
• Serenity Holding is an A-Z supplier of services having focus on the creation
f t i d l t t j tof tourism and real estate projects
Discuss on:
Vietnam – Known and still UnknownVietnam Known and still Unknown
Central Vietnam – Lack of image
Missing substantial promotion by VNAT
Cooperation – Media, Travel Agents& the Tourism Industry
Guest have choices!!
From Frankfrurt 10 hours to:
• South Africa
• America
S l k• Srilanka
• Mexico
• South America
• Thailand
• Singapore
• Vietnam
Vietnam is known and still unknown for its real value!!
Vietnam with long coastline but still mainly roundtrip & city destination& city destination
Central Vietnam has various attractions to make it a real destinationa real destination
3 cultural world heritages (My Son, Hue, and Hoi An)h i f iliti i H i A ith 300 t il & t t & bshopping facilities in Hoi An with over 300 tailors & many restaurants & bars
White sand beachesWide range of accommodation
People are friendly, having a natural smile to greet guests
2 existing 18 holes golf course & 2 new coming in 2012Wide range of accommodation having a natural smile to greet guests & 2 new coming in 2012
Central Vietnam is lacking of image like Phuket, Bali, Koh Samui PenangKoh Samui, Penang
Missing substantial promotion by VNAT compared to other countriescompared to other countries
Media & TO’s in Europe don’t push Vietnam in a
special way by now and allow mainly standardproducts like round trips
Developments are promising & need to be taken up by
Media & TO’s such as:Media & TO s such as:
Danang gets new airport & more international direct flights & charter flightsdirect flights & charter flights
New international branded resorts are opening like Regency Hyatt, Intercontinental, Crown Plaza, Le Meridien etc.Intercontinental, Crown Plaza, Le Meridien etc.
The Nam Hai Crown Plaza DanangLe Meridien Danang
Intercontinental Danang Mercure Danang Hyatt Regency Danang
Surprising new concepts under Fusion brand are starting in Vietnam to surprise the market & compete with Thailand, Bali &Vietnam to surprise the market & compete with Thailand, Bali &
other countries in Asia
Most surprising & successful resort over this year in Vietnam & getting international recognitionin Vietnam & getting international recognition as new trend setter for the Asia Spa market
The best hotel I have stayed at in 30 years of travelling”- Stay here if you want total
relaxation, superb service, sumptuous rooms and unlimited spa treatments as part ooms and unlimited spa t eatments as pa t
of the all inclusive deal."Shapcabs Winchester, United Kingdom”
“The best experience EVER”We stayed in a pool villa for five nights ItWe stayed in a pool villa for five nights. It
was an amazing experience. The staff made you feel so welcome, I could not fault this resort or its staff in any way and would
highly recommend it to anyone."S d K M lb A l ""Sandie K Melbourne, Australia"
Fusion will also be trend setter for supporting Vietnam Food culture as well as the Vietnam – fashion under the Fusion Alya &culture as well as the Vietnam fashion under the Fusion Alya &
Fusion Zana brand
More attention should be given to a cooperation between Media, TO & the Tourism industry of Vietnam.Media, TO & the Tourism industry of Vietnam.
It is a pity to leave the attraction of Vietnam hidden!!!
Thank you for your attention!
Serenity Holding’s aim is to be not just different in
t d ttVietnam but become a trend setter for Asia & thewhole hospitality industry with integrated concepts thatgo behind the traditional projectsgo behind the traditional projects
Should you have any inquiries, please contact us atthuy uyen@serenity holding [email protected]
