How to Project a Professional Online Image While Conducting a Job Search
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Transcript of How to Project a Professional Online Image While Conducting a Job Search
How to Project Professional Online Image While Conducting Executive Job
Search
More than 75 percent of executive recruiters say that they Google
potential hires before calling them in for interviews, according to a story in
the San Francisco Chronicle. This means that job seekers conducting an
executive job search need to make sure that hiring managers see
something positive when they Google their names.
After all, the Chronicle story also reported that nearly half of executive
recruiters have eliminated job candidates because of what they’ve
found online.
There are ways, though, for you to enhance your online presence. Doing so can mean the difference between
landing that executive job and not even earning the chance for an
interview.
Building the Right Website
First, you need to build a professional website that lists your career
accomplishments, resume and goals. The odds are that your Web site is the first site that hiring managers will visit
when searching for you online.
You should also have your own profile on LinkedIn. Many executive recruiters visit this business-themed social media site when considering candidates. Your
LinkedIn profile should also list your career highlights.
Projecting a Professional Online Presence
Your next step should be to visit your Facebook page to make sure that it
looks as professional as possible. You don’t want your professional job search derailed because of a few
sarcastic or rude posts on your page. Clean out messages that don’t present
you in a professional light.
Do the same with any blogs that you maintain. If you write a personal blog, comb through old entries to make sure
that none contain criticisms of past employers, political statements that could be controversial, or the use of inappropriate language. Again, you
want hiring managers to view you in a positive light; they won’t if your blogs do not reflect that you are indeed a
professional.
Blogging for Prestige
By the way, if you maintain your own blog focused on your field, this could be a good opportunity to boost your
online presence among hiring managers. If your blog is filled with
insightful posts about the state of your industry, new trends, and important news items, hiring managers might come to think of you as an industry
expert. This can only help your chances at landing new employment.
And if you can land guest columns or articles in your industry’s trade
magazines, this is even better. Most trade publications today post their
print content online. Hiring managers who Google your name to find a
scholarly article under your byline in your industry’s most prestigious
publications are bound to come away impressed.
Your online presence can scuttle your executive job search or boost it to new
heights. Fortunately, you do have at least some control over what potential employees see when they Google your name. Don’t miss out on the chance to
make a professional first impression online.
Interested in Finding Out More about Job Search Strategies and Job Search Advice? Please come and visit us at
http://www.GetHiredFast.com