TRAVEL ADVERTISEMENTS

Importance of advertisements.... Crucial for a launch or

announcement. Source of revenue for publishers Promotes goods , services , ideas

and events Creates consumer awareness Builds brand’s image

Objectives of advertisementsTrial: the companies which are in their introduction stage generally

work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials.

Continuity: this objective is concerned about keeping the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products.

Brand switch: this objective is basically for those companies who want to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product.

Switching back: this objective is for the companies who want their previous customers back, who have switched to their competitors. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc.

Points to be taken care of while preparing an advertisement.....

Come up with a catchy, snappy tagline....... Keep it short and sweet; the average product needs

no more than six or seven words. If you say it out loud and it sounds like a mouthful, edit it down. Whatever it is, it should grab the consumer's attention and convince him or her that your product is different from everyone else’s. Consider using:

Rhyme – “Do you Yahoo?” Humour – “Dirty mouth? Clean it with Orbit chewing

gum!” Creative imagery – Yellow Pages: “Let your fingers

do the walking” Metaphor – “Red Bull gives you wings” Alliteration – “Intel Inside” A personal pledge – Motel 6: “We leave the light on

for you”.

Avoid the same old. The key to a good advertisement is being

memorable. The second your ad borrows a familiar advertising phrase,it becomes interchangeable with thousands of others. What’s more, listeners are so used to ad taglines that they don’t even hear them anymore.Startling the reader into paying attention is especially useful if you have a lot to say.

Use a persuasive technique.These include: Common sense: Challenge the consumer to think of a

good reason why not to purchase a product or service. Humour: Make the customer laugh, thereby making

yourself more likeable and memorable. This pairs especially well with refreshing honesty.

Repetition: Get your product to stick by repeating key elements.

Offers: Convince the customer that time is of the essence. Limited-time only offers, fire sales, and the like are the commonest ways to do this, but again, avoid meaningless phrases that will slip under your customers’ radar.

Know the customer. Even the cleverest ad won’t work if it doesn't

appeal to the target audience. Are you looking for a certain age group? Do you want people with a set income level? Or maybe you're looking for a population with a special interest? Whatever it is, try to get a clear picture of who your dream consumer is and why he or she would be interested in what you're advertising.

Make sure all the relevant information is included.

If your consumer needs to know your location, phone number, or website (or all three) in order to have access to your product, provide this information somewhere in the ad.

Thank you!!!!

By Sai

Akshitha.......