How to plan the PR and Communications of European School Sport Day?
19
Communication and PR – NSSW / ESSD
-
Upload
nowwemove-international-sport-and-culture-association-isca -
Category
Education
-
view
99 -
download
2
Transcript of How to plan the PR and Communications of European School Sport Day?
Communication and PR – NSSW / ESSD
Sharing good practice across the EU
Youth Sport Trust Vision
Mission - to build a brighter future for young people through sport
We believe in young people and our moral purpose is to ensure they all have a right to physical literacy, find fun and enjoyment in sport, and personal fulfilment through it.
How we work
Thought Leadership
Campaigning
Mobilising Others
www.youthsporttrust.org/NSSW
2015:
2014:2009 - 2013:
2008:
2016:
Over 11 million young people80% of schools in UK10th year of delivery
Impact
Active Kids Paralympic Challenge 8000 Schools 2.5 Million YP
National Media and PR
National Communication
Sign Up Event Planning Live Phase Wrap Up
Activity – Planning & Scheduling
List as many PR, Media and Communication opportunities you can think of, to engage your audience.
Share a piece of good practice with a partner.
PR and Comms Impact 2015Coverage from Sky Sports News, BBC, ITV News, Daily Mail, The Guardian, and The Daily Telegraph.
Over 6,200 users visited the Youth Sport Trust website during National School Sport Week
Twitter 873 mentions, retweets, 246 new followersTwitter – all followers Facebook – users who engaged with our content
A Schools Guide to PRWhat do Schools need?
A Schools PR Guide
A Schools PR Guide
Incentives
Activity – Supporting your Schools
How will you ensure schools maximise coverage for European School Sports Day?
What tools/support do you need?
Top Tips
• What's the message
• Do your research
• Think before you Tweet
• Find good content
• Bring people with you
Questions
