How to Plan and Organize a Successful Book Launch Event...In&the&next&hour,&we&have&A&LOT&of&...
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Transcript of How to Plan and Organize a Successful Book Launch Event...In&the&next&hour,&we&have&A&LOT&of&...
In&the&next&hour,&we&have&A&LOT&of&
ground&to&cover,&and&here’s&where&
we’re&going.&&
I’ll&be&sharing&a&lot&of&information&
with&you&and&we’ll&be&moving&fast,&so&
have&get&your&pencils&ready&and&let’s&
go!&
When&is&a&live&event&feasible?&
When&should&I&start&planning?&
What&if&I&don’t&have&any&money?&
Five&steps&for&planning&the&event&
Question&and&answer&time!&
Not&every&book&warrants&a&live&book&
release&event.&Before&you&plan&yours,&
be&sure&you&enjoy&these&critical&
success&factors!&&&
Let’s&take&these&one&at&a&time!&
There%are%NO%SHORTCUTS%to%producing%an%excellent%product%
Rule%of%%Thumb:%If%it%was%cheap%to%produce%your%book,%you%
produced%a%CHEAP%BOOK!%
Allow%Four%to%Six%Months%to%%Request%and%Receive%Reviews!%
Your&mother&does¬&count!&
1. When&you&have&identified&your&&
PRIMARY&AUDIENCE&
2. When&you&know&your&
RELEASE&DATE&
A&Book&Launch&Event&is&similar&to&
any&other&major&event,&such&as&a&
wedding&or&a&bar&mitzvah,&and&it&
requires&the&same&attention&to&
detail.&Work&with&professionals&to&
get&the&job&done&right!&
• Assign&Roles&
• Train&
• Video/Photos&
• Speakers&• Book&Sales&
• Coordinate&Materials&
• Direct&Volunteers&
• Register&Guests&
• Conduct&Program&
• Media&–&invites,&press&releases&
• Public&–&invites,&RSVP&
• Secure&Venue&
• Define&Roles&
• Assign&Tasks&
• Define&Budget&• Plan&Program&
Define&Type&of&Launch&
Promote&Launch&
Coordinate&Workers&
Hold&Event&
If&you&don’t&have&a&
budget,&you&can&still&have&a&party!&&
You&just&have&to&get&creative&…&
Seek&donors&
Barter&for&services&
Create&a&community&for&
mutual&benefit&
Who&can&you&tap&that&has:&
• &a&connection&with&the&book&
• &a&similar&interest&as&the&book&
• &the&desire&to&connect&with&your&&&
&&&target&market&
• &a&passion&for&your&mission&
Corporate%Sponsors%(1O2)% Table%Sponsors%(10O15)%
For&their&high&dollar&
contribution,&they&get&to:&
Speak&at&event&
Be&featured&on&your&
invitations&and&signage&
Be&promoted&in&press&
releases&
For&their&low&dollar&
contribution,&they&get&to:&
Have&a&table&at&the&event&
Connect&with&your&
audience&
Sell&their&products&or&
services&&
InOKind%Donations% Sponsoring%Organizations%
For&contributing&their&
products&or&services&to&the&
event,&they&get&to:&
Appear&at&the&event&
Be&featured&on&your&
invitations&and&signage&
For&lending&their&name&to&the&
event,&they&get&to:&
Have&a&table&at&the&event&
Connect&with&your&
audience&
Promote&their&organization&
and&services&&
Benefit&from&the&event&
You’re&the&host/hostess&of&this&party,&
so&you&need&to&be&available&to&your&
guests.&But&there’s&a&lot&of&
coordinating&to&do&,&in&order&for&the&
event&to&flow&well!&
Get&help!!&
We&had&15&student&volunteers,&2&
event&organizers,&and&3&additional&
adult&volunteers&
Volunteers&
Direct&Guests&
Check&Guests&
In&
Tickets&for&
Prizes&
Book&Sales&
Build&a&team&of&organizations,&supporters,&
and&strategic&alliances&
Seek&multiple&sponsors&
Invite&the&press&and&offer&them&a&compelling&
story&
Use&available&tools&such&as&Eventbrite,&
Evernote,&Mailchimp,&and&Facebook&
Events&get&complicated,&and&it’s&
wise&to&use&whatever&tools&you&
can&to&manage&the&process.&
Here’s&what&helped&us.&
Eventbrite% Evernote%
Create&email&invitations&
Track&reservations&
Schedule&subsequent&invitation&blasts&
Send&reminders&to&
registered&guests&
Collect&payment,&if&your&
tickets&are&for&sale&
A¢ral&communications&
hub&for&all&the&event&team&
Track&team&member&emails&
Manage&schedule&
MailChimp% Facebook%
Email&marketing&that&&
gives&you:&
Capacity&for&2000&subscribers&
12,000&emails&
Free&
Drip&posts&about&your&
event&
Direct&link&to&Eventbrite&so&people&can®ister&
Friendly&way&to&reach&
audience&–&a&softer&sell&
