How to Pitch your Game to Business People

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Transcript of How to Pitch your Game to Business People

Page 1: How to Pitch your Game to Business People

STUDIO NAME

PROJECT NAME

Slides with bullet points for a 30 minutes meeting

Page 2: How to Pitch your Game to Business People

STUDIO NAME

You! Your name

Your title, if any

Your role in studio and project

A bit about your experience and what drives you

Your reasons for this meeting

PRELIMINARY QUESTIONSExpecially if the other party requested the meeting, ask why

How can YOU offer the most value for his time?

IMPORTANT MEETING DETAILSIf you will have to run 5 min early for another meeting, if you wantto offer water or treats, etc. Let the person know now

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STUDIO NAME

Start date and team size

Team motivation, if any

Previous titles or any relevant portfolio, if any

A bit of details about team experience

Current Situation, burn rate and any financial and business details that are good to know (ie you have been accepted in the incubator)

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PROJECT NAME

Elevator Pitch – 30 seconds OR maximum 15 words to describe the core idea of your game

A few tech details such as genre, art style, inspiration from other games

Some indication about the scope of the game, such asPlay time

Number of levels

Replayability

How long would one play session take

Business explanation as to why you think there is a market for this game

Personal, humane explanation as to WHY you are making this game

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PROJECT NAME

Development historyWHEN did you start

WHERE are you now

HOW LONG do you still have to go

Include Business, Marketing and PR plans, too, if anyDO mention any metrics you have reached in terms of community size, reach, press coverage, prizes

DO NOT mention here that you need help/ are bad with/ don’t know how do bizdev, marketing, PR

Mention any calendaristic times you can associate, ie release date

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PROJECT NAME

Detail the future

How many features and content is left to do

If you have a timeline, explain why are you confident that you will stay true to itIf you do project management and planning, mention what methodology you use and how you structured production

Mention any internal metrics you used that can back up your claims

If you do not have a timeline, explain why and logically prove that it is out of your control (ie to reach a marketing goal first, for example 5000 newsletter subscribers)

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PROJECT NAME

COMMERCIAL SUCCESS

Define what commercial success means to you What is your release strategy

How many copies you need to sell

What is your discount strategy

Define several outcome scenarios to prove business wisdom, but also commitmentWhat is your post release plan? :D

What other games do you have in the pipeline, and why

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STUDIO NAME

The Future of YOUR studio. Dream big hereHow large do you envision your team to be in 5 years

What kind of titles do you envision yourselves making

What market segment do you envision yourself conquering

Business plans to get to that dreamIf your current project works

If your current project does not work

EXIT scenarioFor current project

For studio

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WHAT DO YOU NEED DEPENDS ON WHO YOU MEET!

Why are you meeting that person. Prove you know what they are doingIf it is a publisher, what games did the publishIf it is press, what did you read by them that impressed youIf it is distribution, which of their clients you have heard about thanks to them

Particular requests. The clearer, more defined, the better. Examples (check all that applies):QA & CertificationLocalizationRelease digitallyRelease physicallyMarketingMedia coverageFunding

YOUR OfferSOME indication as to what you are interested in offering

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SUMMARY & CLOSE UP

SummarizeStudio Name, age & size

Project Name, Pitch, current status and overall scope

What did you ask of them

What is the follow up:You will mail them the code/ presentation/ screens etc

THEY will get back to you with an offer

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FOLLOW UP E-MAIL

Write an e-mail ASAP with:

Reminder of the meeting Hey its me, we met earlier today...

The summaryStudio Name, age & size

Project Name, Pitch, current status and overall scope

What did you ask of them

The PromiseIf you already have a code/ Presentation/ Artwork - send now. Otherwise confirm a new date In Written Form (in this mail)

Remind them their promise: Looking forward to get your offer

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MEETING CHECKLIST

Pen & Paper x 2 (in case your date needs it too)

Write Down Stuff

Water. Make sure you drink a little from time to time so you have a better voice

Mints. You know why.

Make sure you take notes AS SOON AS THE MEETING IS DONE. Otherwise you WILL forget.

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MEETING CHECKLIST- Nice to Have

Card Scanner app to use immediately after meeting. It is very easy to lose business cards. The app also lets you take quick notes on the spot. THESE NOTES ARE CRUCIAL

E-mail template that you can use to send follow-up e-mails that very evening. You can have an artwork folder, screenshot folder, trailer – all prepped and ready to send

Naming Conventions: Always Include Your Suido and Game Name in EVERYTHING you send. Never send files like Screenshot1.jpg or EventNameBuild.zip

Allow for immediate action for example, a QR code that leads to your newsletter subscription or Facebook page

BE MEMORABLE

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THANK YOU!

GOTHIA INNOVATION AB

[email protected]

Production Coach

Twitter - @sarienn