How to pitch your consultancy services

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© 2010 CapitalWave, Inc. | All rights reserved.

CapitalWave, Inc.

How to Pitch Your Consultancy Services

Copyright © 2011 All Rights Reserved

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Marketing Management Philosophies

Production ConceptProduction Concept

Product ConceptProduct Concept

Selling ConceptSelling Concept

Marketing ConceptMarketing Concept

Societal Marketing ConceptSocietal Marketing Concept


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Societal Marketing Concept


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Marketing & Sales Concepts Contrasted


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Product Concepts

Product-oriented companies often design their products with little or no customer input. Very often they will not even examine competitors products

Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products

They focus on the ‘wants’ and lose sight of the ‘needs’


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Management Process

Planning:•Analyze situation•Set goals•Select strategies and tactics

Implementation: •Organize•Staff•Direct

Evaluation:•Compareperformancewith goals

Feedback : Adapt Plans, Goals and Strategies for the future period.


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Discussion

How to pitch your consultancy services

Business

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