How to Pitch Your Brand to the Media with John X. Miller

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Transcript of How to Pitch Your Brand to the Media with John X. Miller

Page 1: How to Pitch Your Brand to the Media with John X. Miller

HOW TO PITCH YOUR BRAND TO

THE MEDIAJohn X. Miller

Managing editorWinston-Salem Journal

Page 2: How to Pitch Your Brand to the Media with John X. Miller

WHAT’S YOUR BRAND STORY?

Page 3: How to Pitch Your Brand to the Media with John X. Miller

ANSWER THE QUESTION: WHAT’S IN IT FOR THEM?

Page 4: How to Pitch Your Brand to the Media with John X. Miller

CREATE A CONCISE TWITTER FRIENDLY HEADLINE

Page 5: How to Pitch Your Brand to the Media with John X. Miller

BE PREPARED!

 BE BOLD!

BE FLEXIBLE!

Page 6: How to Pitch Your Brand to the Media with John X. Miller

ALWAYS CUSTOMIZE YOUR PITCH

Page 7: How to Pitch Your Brand to the Media with John X. Miller

PLEASE … GET TO THE POINT

Page 8: How to Pitch Your Brand to the Media with John X. Miller

UNDERSTAND YOUR TARGET

Page 9: How to Pitch Your Brand to the Media with John X. Miller

IS IT

MEMORABLE?

Page 10: How to Pitch Your Brand to the Media with John X. Miller

MOBILE IS A MUST

Page 11: How to Pitch Your Brand to the Media with John X. Miller

NOW USE YOUREXTRAORDINARY POWER!!


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