How to Pitch Mobile Technologies to Agencies Like Us: Pointers from Razorfish
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Hello. Tom Cramer Mobile Practice Lead, Razorfish @tecramer
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New sensors. More intelligent apps. Mobile-connected smart objects. Wearables. LTE. Augmented reality. Multi-platform development tools. Precision indoor location sensing. Ultra HD. Flexible screens. The list of anticipated future mobile technologies goes on and on. On April 23, NYC Media Lab and Razorfish presented an evening of demos and discussion on Mobile Futures to learn what’s on the verge of commercialization, what’s still in the lab, and what advances will change the nature of media and communications in the future. Here a few tips I shared with start-ups and aspiring entrepreneurs on how to get agencies like Razorfish excited about their ideas and/or technology.
Transcript of How to Pitch Mobile Technologies to Agencies Like Us: Pointers from Razorfish
Hello. Tom Cramer
Mobile Practice Lead, Razorfish @tecramer
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Why we exist
Here for tomorrow How we do what we do
Brand New Thinking
What we create
Transformational work
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4 Mobile mobile mobile…
How do you pitch mobile technologies to an agency/client?
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Help us help you.
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Things to consider when pitching your product
1 Be honest and
straight-forward
2 Solve a real
problem
3 Tell your
story
4 Be a patient
partner
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Be honest and straight-forward 1.
§ No buzzwords § Use plenty of examples and metaphors § No B.S.
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Solve a real problem 2.
§ Explain why our clients should invest § Why will they be better off § What will they only learn or achieve through you
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Tell your story 3.
§ Position your company and your offering § Know your competition § Show focus (you can’t be all things)
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Be a patient partner 4.
§ Our sell-in cycle can be long § Show diligence with follow-up § Make it easy to put you forward
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One more thing
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Show your enthusiasm!
