10 Laws of Investor Pitch: How to Impress VCs and Business Angels
How to pitch a VCs
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How to Pitch a VCs by Dave McClure
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How to Pitch a VCs credit : Dave McClure
Transcript of How to pitch a VCs
How to Pitch a VCsby Dave McClure
10 slide to an AWESOME pitch
ELEVATOR PITCH
THE PROBLEM
YOUR SOLUTION
MARKET SIZE
BUSINESS MODEL
PROPRIETARY TECH
COMPETITION
MARKETING PLAN
TEAM
MONEY / MILESTONES
BUSINESS METRICS (NOT REVENUE PROJECTIONS)
CUSTOMER TESTIMONIAL
DEMO : VIDEO / SCREEN SHOTS
THE ELEVATOR PITCH
Short, Simple, Memorable
3 Key Words or Phrases
NO Expert Jargon… Just KISS
THE PROBLEM
What is the Problem?“Ouch Yeah, I have that too…”
Who has it?
PAINKILLER not vitamin
YOUR SOLUTION
BETTER, DIFFERENCE than anyone else
NICHE to WIN
TESTIMONIAL
Demo (Video, Screenshots)
MARKET SIZE
BIGGER is BETTER
REPORT is MATTER
Calculate users/ Usage/ Rev$Avg Txn = $X
Y customer in our market
Avg customer buys Z times per year
Market Size = $x * Y * Z annually
Market growing @100+% per year
BUSINESS MODEL
TOP 1-3 SOURCE of REVENUE
SIZE & POTENTIAL
DIRECT / Indirect Revenue
PROPRIETARY TECHNOLOGY / EXPERTISE
VCs really like unfair advantages
BIG Market Lead
EXPERIENCE Team
SUPERIOR Technology
COMPETITION
Why you’re better or difference
List all competitors
If not better or different thenNICHE to WIN
MARKETING PLAN
How do you get CUSTOMER & DISTRIBUTION?PR
Contest
Biz Dev
Direct Marketing
Radio /TV /Print
Telemarketing
SEO / SEM Blog
Viral
VOLUME / COST / CONVERSION
TEAM
Geeks with deep tech experience
Sales / Marketing who bring in customer $
MONEY, MILESTONES
How much MONEY?
What will you do with CAPITAL?New hires (Build Product)Marketing & Sales (Get Customer / $$$)Opportunities & Infrastructure (Scale Up)
FINANCING
RAISED $ 50K Seed round Apr 2014 @ $1M Valuation
Launch Product / 7 Insurances / 18% Share of Market / 200,000 Txn by end of 2014
100K revenue in 3 months
Seek $ 1 M Series round @ 10 M Valuation Meeting 30 other VCs in Echelon, Geek on the
plane, Dtac Demo Day
Targeted closing in 1 months after Dtac Demo day
Use of Proceeds / Product Roadmap / Goals 400K Promote Apps to Customer
400K Marketing Campaign
200K Cloud Infrastructure
Get to 18% share of market / 1.5M Txn per year / $6.5M Revenue by end of 2015
