How to pitch a VC?

Essential Elements

• Elevator Ride (30-sec quick pitch)

• The Money Shot (demo)

• Size Matters (market)

• Nice Number $(customers+revenue)

• Super Heroes & RockStars (your team)

Pitch your problem

• Your solution is not my fucking problem

• Here we go again: why? how? what?

10 Slides is Enough (seriously)

1. Elevator Pitch

2. The PROBLEM

3. Your Solution

4. Market Size

5. Business Model ($$$)

(I) Unfair advantage

(II) Competition

(III) Marketing Plan

(IV) Team / Hires

(V) Money & Milestones

& (...)

• Demo, Screenshots & Videos are mandatory

• Demo are direct access w/ simple link

• Business metrics ≠ revenue projections

• Customers testimonials works

The Elevator Pitch

• My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

• Short, simple & memorable

• KISS

The Problem

• What is the problem?

• Who has it? (Customer Segment!)

• Painkiller is better than vitamins

Your Solutions

• Great Companies:- get you LAID- get you PAID- get you MADE

• Niche to win

• This is your value proposition (canvas is not far)

Market Size

• Bigger is better

• Bottom up is better than top down

• If old school investors: find Gartner bullshit somewhere

Business Model

• Simple is better

• Not every business model, pick one even if you have bckg ideas

Unfair Advantage

• Technology

• Experienced team

• Market

Competition

• List * all * competitors

• Coca-cola test

• Don’t show why you are better but why are you different

• Don’t show you are alone: gold rush mindset

Marketing

• Marketing is dead

• Explain what you learn and show your experimental capabilities

3 things that matter

• Volume

• Cost

• Conversion

Team

• Geeks?

• Entrepreneurs?

• Hustlers?

Money & Milestones

• How much money?

• Why?

• How?

• Prepare multiple budgets