How To Pillow Talk Your DMO
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How to pillow talk with DMOs (tourism organiza7ons) once you have them in bed
By Gary Poliquin, Gomio World Conference December 13, 2011
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What is Pillow Talk?
• Pillow talk, may also refer to conversa4ons between par4es that may be of a more casual and flir4ng nature, and are not necessarily engaged in a physical rela4onship.
• h=p://pillowtalkhostel.com/
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Tourisms Wants• High Occupancy• Increased Revenues• Employment growth• Posi4ve Media• CTC -‐ $70M; Travel Alberta -‐ $36M; Edmonton Tourism -‐ $8M
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How to get them in bed?• Pay for a local tourism membership• Volunteer on commi=ees• Invites to your important events• Partner with well known tourism niches/chari4es• Learn and speak their language
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Pillow Talk begins• Talk the EQ language.• Share your successes with them as if they were a part of it.
• U4lize their exis4ng partnership programs.
• Make them feel good. If they feel good, you look good!
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Pillow Talk Benefits• Poten4al to change Tourism marke4ng views• Funding for partnership opportuni4es• Credibility increases• Niche gets more exposure• Networking possibili4es
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Ques4ons?