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HOW TO ORGANIZEA MARKETING

CAMPAIGNIN 30 MINUTES OR LESS

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www.yourmarketingcoachonline.com

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHAT1. What is a marketing campaign2. 10 Steps to Organizing a Marketing

Campaign - In 30 Minutes or Less!3. Worksheets provided

WEAREGOING

TO COVERTODAY

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www.yourmarketingcoachonline.com

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TYPE OF CAMPAIGN

EXAMPLE: Webinar

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www.yourmarketingcoachonline.com

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GOALSPECIFIC: 100 people attend the webinar

100 people -> 30 prospects -> 9 clients

MEASURABLE: Keep track of registrants

TIME FRAME: 28 day promotion period

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www.yourmarketingcoachonline.com

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TOPIC

EXAMPLE: How to Capture Leads 24/7

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www.yourmarketingcoachonline.com

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OFFER

EXAMPLE: Product / Service Bundle $1000

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www.yourmarketingcoachonline.com

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BUDGET EXAMPLE

• Design $697• $270 for Facebook Advertising• $967 TOTAL

(

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www.yourmarketingcoachonline.com

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METHOD OF DISTRIBUTIONEXAMPLE: How to Capture Leads 24/7

p Email p Flyers p Newsletter p Direct Mailingp Blog p Meetupp Website p Signature Line

p Google AdsSocial Media p Press Releasep Facebook p Printed Signsp Twitter p Facebook Promoted Adsp Linkedin p Facebook Custom Tab p Pinterest p YouTube p Slide Share

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www.yourmarketingcoachonline.com

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CALENDAR OF DISTRIBUTIONSUN MON TUES WED THURS FRI SAT

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

NewsletterFB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

FB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

FB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad SEMINAR!!+Bonus Offer

BlogSlideShare

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www.yourmarketingcoachonline.com

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CREATE YOUR CONTENT In order of your distribution:

1. Facebook Ad2. 12 Social Media Posts3. 3 Email Broadcasts4. Newsletter5. Presentation6. Blog7. Recording8. Follow up Email9. Bonus Offer

SUN MON TUES WED THURS FRI SAT

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

NewsletterFB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

FB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

FB Ad EmailSocial MediaFB Ad

FB Ad

FB Ad Social MediaFB Ad

FB Ad Social MediaFB Ad

Social MediaFB Ad SEMINAR!!

+Bonus Offer

BlogSlideShareRecording

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www.yourmarketingcoachonline.com

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AUTO SCHEDULE

Hootsuite (Social Media)Wordpress (Blog)

Infusionsoft / MailChimp (Emails and Newsletter)

PRO TIP: You should work 30 days in advance (at least!)

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www.yourmarketingcoachonline.com

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REPEAT

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www.yourmarketingcoachonline.com

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BUDGET EXAMPLE• Design $697• $270 for Facebook Advertising• $967 TOTAL

100 attendees -> 30 opt ins to offer -> 9 clientsAverage value of a client is $1000

$9000 Gross Revenue on a $967 Investment!

(

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www.yourmarketingcoachonline.com

QUESTIONS

- - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - -

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - -

WHATWE

COVEREDTODAY

1. What is a Marketing Campaign2. 10 Steps to Organizing a Campaign

• Type of campaign• Set your goals• Select your topic• Offer• Budget• Method of Distribution• Create Content• Auto Schedule• Repeat

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - -

ACTION STEPS1. Create your first campaign 2. Attend my next webinar

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www.yourmarketingcoachonline.com