How to Optimize Your Videos on Youtube
-
Upload
julie-weishaar -
Category
Self Improvement
-
view
615 -
download
0
description
Transcript of How to Optimize Your Videos on Youtube
How to Optimize Your
Videos for Youtube
How Does Youtube Rank
Videos?
The Number of Views
The Video Title
Small Business Video Marketing Solutions
Make sure it is keyword-rich & relevant
Did You Know…
That Youtube pays attention to the title of the original video file uploaded?
What Does This Mean?
You know how you have a name on the video file on your desktop?
It might be something like “mg8aopp2_1”
Your video file has a name that either you have given to it or one set by default
Youtube is LOOKING at THAT name!
Change the name of your video file BEFORE you upload it & be sure it is relevant & keyword rich!
The Video Description
My Video is About How to Drive Traffic to Your Website Using Video
The Video Description
Be Sure to Include the FULL URL to Your Website or Lead Capture Page in
the FIRST line of your description
Be Sure to Include your keywords
Be Sure to use compelling text
Remember…
Search engines can’t read
images or video
So you need to…
Use your keywords and describe what your
video is saying in text
Use Captions & Annotations
Improves SEO rankings
Adding interactive commentary
InVideo Programming
Feature your Youtube Channel
Reinforces channel branding
InVideo Programming
Feature a specific video
Did You Know…
That Youtube USED to show tags on videos but now hides them?
HOWEVER….
You can still find them…
Right click on your mouse with your cursor outside the video & view page source
Keyword Research
Identify the keywords that best match your video
Just like SEO for websites
Include keywords in your title
Include keywords in your description
Getting more views
Embed your videos on your website(s) & blog(s)
Share on social media
sites
For More Information