How to optimize your business for apple maps state of search 2013 - andrew shotland

24
LOCAL SEO GUIDE.com How To Optimize Your Business for Apple Maps Andrew Shotland Enterprise SEO Consulting for Companies With Screwed-Up Websites @localseoguide + Andrew Shotland

description

My latest Apple Maps optimization presentation - updated for iOS7 - from DFWSEM.org's State of Search 2013 Conference

Transcript of How to optimize your business for apple maps state of search 2013 - andrew shotland

  • 1.How To Optimize Your Business for Apple Maps Andrew Shotland Enterprise SEO Consulting for Companies With Screwed-Up WebsitesLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland

2. Think Apple Maps Suck?LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 3. ** As of June 2013Source: http://www.theverge.com/ 2013/6/10/4415258/apple -announces-600-millionios-devices-soldLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 4. 1,000,000,000 iOS Devices by 2015http://www.asymco.com/2012/09/17/projecting-ios-devices-through-itunes-account-growth/LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 5. 38 Million U.S. Apple Maps UsersNot Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/LOCAL SEO GUIDE.com 6. Top 5 Client OSs 9/12 1. Windows 2. iOS 3. Macintosh 4. Android 5. iOS 62/13 1. Windows 2. iOS 3. iOS 6 4. Macintosh 5. Android11/13 1. Windows 2. iOS 6 & 7 3. Android 4. MacintoshiOS 6 + 7 Devices = 94% of all iOS visits Source: Google Analytics, Average for 50MM Visits, Sep 2012 v. Feb 2013 v. November 2013LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 7. Default Map for Every iOS Location AppLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 8. Ribs Anyone?LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 9. Default Biz Profile ViewLOCAL SEO GUIDE.com 10. Reviews & Check-InsLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 11. Yelp DealsLOCAL SEO GUIDE.com 12. PhotosLOCAL SEO GUIDE.com 13. SlideshowLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 14. No PicsLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 15. 1,000 Bad WordsLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 16. Business Lost?LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 17. Report a Problem From MapLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 18. Report a Problem From ListingLOCAL SEO GUIDE.com 19. Update DataLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 20. Move PinLOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 21. Missing or Incorrect Listing? Report Problem x1,000 Move Pins x1,000 Submit/Update Correct Info to Data Providers 90 120 Days to Fix (If youre lucky)LOCAL SEO GUIDE.com 22. Apple Maps US Data Providers Business Listings http://www.neustarlocaleze.biz/directory/index.aspxhttp://www.mybusinesslistingmanager.com/http://www.factual.com/data/t/placesReviews & Photos https://biz.yelp.com/LOCAL SEO GUIDE.com@localseoguide + Andrew Shotland 23. Totally Screwed Up Listing?LOCAL SEO GUIDE.com 24. LOCAL SEO GUIDE.comhttp://applemapsmarketing.com/2012/10/how-to-add-your-businesslisting-to-apple-maps/@localseoguide + Andrew Shotland