How to Optimize Images for Social Media Sharing

Michelle G. HeldMetroNY.comPintalk.net

Disclaimer: All graphics are for educational purposes only in

accordance with the Fair Use Act. All trademarks, trade

names, or logos mentioned or used are the property of their

respective owners.

In one day online

465k+ daysvideos viewed

1.5B loops

350M photos uploaded

400M snaps

We process visual data 60k times faster than text!

1.55B Monthly Active Users

Video

Text Only

Link

Photos

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

8.71%

5.77%

5.29%

3.73%

Organic Reach

Photos

Video

0% 10% 20% 30% 40% 50%

35%

28%

Increased Retweets

Optimize Images On• Social posts• Social profiles• Websites

Selfies

Professional Product Photos

Graphics

Stock Images

Quotes

Infographics

Video is engaging!

Know thy audience!•Demographics•Social media site•Content

Where is Your Audience?

Facebook• 1.55 B MAU (monthly active users)• 936 M DAU (daily active users)• 78% aged 18 to 54• 72% of adult internet users• Drives 64% of total social revenue

Instagram• 400 M MAU• 75 M DAU• 51% male• 45% between 25 and 44 years• 32% of US teens say its most

important social network

Snapchat• 200 M MAU• 100 M DAU• 70% female• 71% between 18 to 34 years

Twitter• 316 M MAU• 100 M DAU• 37% between 18 and 29 years• 25% aged 30-49• 54% earn $50k+

Vine• 200 M MAU• 12 M videos added each day• 57% female• 51% aged 18 - 34

Google+• 2 B profiles• 275 M monthly users• 16 M true users

YouTube• 1 B+ users• 58% of US Gen X• 43% of US Baby Boomers• 81.2% of US Internet users• 300 hours of video uploaded every minute

Pinterest• 100 M monthly active users• 67% are under the age of 40• 85% female• 54% of women aged 34-55 are on Pinterest

LinkedIn• 400 M members• Average age 30+• 56% male• Average income $75k+• 46% of online college grads use LinkedIn

Optimization Checklist• Quality• Layout• Aspect ratio• File type, size, clarity, dpi• Image size (for posts & profiles)• Website: Alt tags, meta data, file names

Optimize SM Images Notes

Visitmetrony.com/asw16

Quality

Layout

Multi-Column Layout

Aspect Ratio

3:4 5:3

2:1 Aspect Ratio

1:1 Aspect Ratio (Square)

Multi-column Layout = Tall Images

Pins Don’t Make Good Posts!

NO Blurry Images!• 72 dpi• .png• .jpeg• .gif• animated .gif (Twitter, Pinterest)

Optimize for LayoutLandscape (Facebook, Twitter, LinkedIn)

Portrait (Pinterest, Google+)

Square (Facebook, LinkedIn, Instagram, Twitter)

Post Aspect RatioFacebook Acceptable: 720 x 720

Use: 1200 x 627 (1200 x 1200) 1.91:1

Instagram 1080 x 1080 (scaled to 640 x 640) 1.91:1 to 4:5

LinkedIn Use: 530 x 400 (1200 x 1200)

Google+ Acceptable: 500 x 500

Use: 1000 x 1500 2:3

Pinterest Min: 236 (in-stream pin) / 222 (small view)

Use: 736 x unlimited 2:3 = more repins

Twitter Min: 440 x 220 2:1

Use: 1024 x 512

YouTube HD 1280 x 720 16:9

Adjust Profile Photos

No Cover Photo!

SM Profile Image Guides

Profile BannerFacebook 180 x 180 851 x 315

Instagram 110 x 110 (web 180x180) (circle) --

LinkedIn 400 x 400 1000 x 425

LinkedIn Co. 110 x 110 646 x 220

Google+ 250 x 250 (circle) 1080 x 608

Pinterest 165 x 165 (circle) --

Twitter 400 x 400 1500 x 500

YouTube -- 2560 x 423 (1546 x 423 mobile)

On Your Website• Add meta data• Alt tags• SEO friendly image names

<img src=“SEO-KW.gif" alt="SEO KW">• Small file sizes

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Mo

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Metrony.comTwitter: @metronyLinkedIn.com/in/metrony

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Michelle G. HeldMetroNY, LLC