How to Monetize Your Site Without Selling Your Soul
Transcript of How to Monetize Your Site Without Selling Your Soul
Introduction to affiliate marketing
Stephanie Robbins www.robbinsinteractive.com
The Lingo
Brand, merchant or advertiser – the company with the online store who pays commission to
the publisher or affiliate
Affiliates or publishers – An individual or business entity that earns commissions for
completing merchant defined call to actions
by utilizing affiliate marketing technology on
their websites.
Network – Third party that provides affiliate marketing technology through a portal for
both the merchant and the affiliate
Call to Action – the desired result that the merchant determines for affiliate commission.
Examples are leads or sales.
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How does it work?
Stephanie Robbins www.robbinsinteractive.com
Brand recruits an
affiliate
Affiliate signs up
Affiliate sends a consumer to brand
website
Call to action is complete
Brand pays affiliate for
completed call to action
Affiliate promotes the brand using
affiliate technology
act now
Affiliate Marketing Myths Dispelled
Stephanie Robbins www.robbinsinteractive.com
You have to sell your soul to be good at affiliate marketing
Only pick products you
believe in
Disclosures aren’t just
ethical they are the law
Not every post is an
affiliate post
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I have great
commissions
How not to turn off your
readers
Google killed the affiliate marketing queen
Google likes affiliate
marketing links if they
are relevant
Use No Follow Links
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The big bloggers don’t do affiliate marketing
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Coupon sites will steal my commission anyway
Pick the right network
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Pick the right affiliate manager
Two way
communication
Ask about their
parasite and/or
coupon site policy
Many fish in the
sea
Affiliate Managers Don’t Value My Work
Stephanie Robbins www.robbinsinteractive.com
Most sought after channel in
affiliate marketing
Clients are asking/demanding
you
Communication is key
We are all learning together
There is no money in affiliate marketing
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Shareasale’s Top Merchants paid out
$25 million in commissions according
to Missy Ward, Affiliate Summit co-
founder and affiliate marketing
advocate
And no, it wasn’t all given to coupon
sites. In fact the #1 Merchant in
Shareasale has a strict coupon policy
Affiliate marketing is going awayNot a chance. It is changing but only growing stronger.
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How can you be successful at affiliate marketing
Stephanie Robbins www.robbinsinteractive.com
Stephanie Robbins www.robbinsinteractive.com
How can you be successful at affiliate marketing
Think long term
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How can you be successful at affiliate marketing
Think Small
Your site doesn’t have to have a niche but your post does
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Review your highest
traffic posts and
monetize
Convert a sponsored
post into an affiliate
marketing post
How can you be successful at affiliate marketing
History matters
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Go Live
First Sale
Higher commission
How can you be successful at affiliate marketing
Ask for bonuses
Think “buying keywords” Examples are:
Product review
Top Gifts for Soccer Players
Product A versus Product B
How to __ with Product A
How can you be successful at affiliate marketing
Optimize your affiliate marketing posts differently
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Stephanie Robbins www.robbinsinteractive.com
Include text and
image links
Give them a reason
to click. Spell it out.
How can you be successful at affiliate marketing
Do more than post a
banner
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You control your brand
when you select the banners
that display
Google will play competitive
banners
How can you be successful at affiliate marketing
Ditch the Adsense and Commit
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Social media
Mini posts
Link back from new
relevant posts
How can you be successful at affiliate marketing
Promote
Stephanie Robbins www.robbinsinteractive.com
Passive income is not a
“get rich scheme”
Multiple affiliate links
will increase over time
Learn and adjust
How can you be successful at affiliate marketing
Be Patient
Questions
Stephanie Robbins www.robbinsinteractive.com