How To Maximize Your Tradeshow Participation
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Transcript of How To Maximize Your Tradeshow Participation
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FIRST, WHY JOIN OR USE TRADESHOWS ?
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WORD OF MOUTH MARKETING
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In an Era of too much noise and too much clutter and too many choices and too many
channels and too much spam, you can’t make a good living by INTERRUPTING people over
and over again – SETH GODIN
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SMART MARKETERS started to flee – running from expensive mass media- as soon
as they realized that building a brand using advertising is a loser’s game… –
SETH GODIN
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ADVANTAGES OF TRADESHOWS
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Strategic Location
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Tradeshows are always placed in the center of business. Giving you great access to
business opportunities
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CUSTOMER ENGAGEMENT
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YOU HAVE A CAPTURED AUDIENCE. THEY SPENT TIME AND EFFORT TO BE
AT THE EVENT AND TO LISTEN TO YOU !
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BRAND EXPERIENCE
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Creating an environment that stimulates visitors - this increases your target audience brand experience with your products and services
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BUTTERFLY EFFECT
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BUTTERFLY EFFECT means tradeshows have the power to increase
your sales exponentially because of your interaction with potential business
partners
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Steps to Maximize Your Participation
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1. Plan Your Goals
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Your Goal can be: Lead Generation
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Your Goal can be: Increase Awareness Level
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Your Goal can be: Product Testing
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Your Goal can be: Competitors Check
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4 Ps YOU NEED TO PLAN YOUR TRADESHOW PARTICIPATION
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ePEOPLE – Their Image, Product Knowledge and Sales Scripts
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PRODUCTS – Inventory, Presentation
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Promotion Strategy – Price and Free Prize just two samples but the possibilities are endless
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Promotion Booth – Image and Experience it emits
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Post Event Action Plan for Your Participation
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ANALYZE YOUR PARTICIPATION
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ANALYZE THE COST PER LEAD AND COST PER IMPRESSION
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MOST IMPORTANTLY, DO NOT FORGET TO MAKE A FOLLOW-UP. MOST TRANSACTIONS HAPPEN AFTER THE TRADE SHOWS
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Be a PURPLE COW TRADESHOW PARTICIPANT by being REMARKABLE, by remarkable means leaving a mark to the minds of the customers and elicit a GRET FEEDBACK from your customers
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THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.
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THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.
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THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.