How to Maximize Returns From My Web Investment
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Transcript of How to Maximize Returns From My Web Investment
How to Maximize
Returns from My Web
Investment
79 % of adult Americans use the internet 10.3 billion searches/month on Google More than 9 of 10 internet users access social networks Users spend 3X more time on social media than email 40% of Facebook users are over 35 years of age 64% of Facebook users are fans of at least 1 company 67% of businesses have acquired customers via Facebook Targeted landing pages with CtoA are the new homepage
Traditional marketing: a DYING Traditional marketing: a DYING strategystrategy
Where do we start? Where do we start?
• We create a comprehensive web marketing strategy unique to your business• Analyze and optimize the
existing website• Research relevant keywords to your
business • Find the web marketing mix
that will maximize your ROI
Does it matter?What is a template?What is WordPress?What the heck is RWD and why should I care?
Mobile Web Strategy & Mobile Web Strategy & RWDRWD
• Responsive Web Design (RWD) Responsive Web Design (RWD) = = Latest web design technique to Latest web design technique to automatically provide an optimal automatically provide an optimal viewing experience across all devices viewing experience across all devices - laptops, tablets and smartphones- - laptops, tablets and smartphones- without having separate websites without having separate websites
• 1.2 billion mobile and tablet web 1.2 billion mobile and tablet web users users around the world, with growing around the world, with growing numbers (up to 25%) no longer using numbers (up to 25%) no longer using laptops or desktops for web search!laptops or desktops for web search!
• Mobile traffic Mobile traffic expected to increase expected to increase 25+ times current levels by 201525+ times current levels by 2015
The Social Media The Social Media bandwagonbandwagon
• GMR creates GMR creates custom profiles custom profiles for you – for you – Facebook, LinkedIn, Twitter, Yelp, Facebook, LinkedIn, Twitter, Yelp, Pinterest, Google+, etc. – and works Pinterest, Google+, etc. – and works with you to make them popular! with you to make them popular!
• Identify key influencers Identify key influencers in your industry in your industry and clientele – and get them talking for and clientele – and get them talking for you!you!
• Blog and article writing Blog and article writing and and submissions, forums submissions, forums
• Generate a following, likes, follow Generate a following, likes, follow trends and monthly reporting trends and monthly reporting
Is it right for me?
What is PPC or Adwords?Why should I use it?Pros and ConsHow expensive?
LANDING PAGES VS. LANDING PAGES VS. HOME PAGESHOME PAGES
GMR creates targeted landing pages for all our Pay Per Click (PPC) clients designed to increase conversions and sales…
Targeted landing pages = conversions!Targeted landing pages = conversions!
MetLife Home page
MetLife Landing page
What is it really?Pros and ConsHow expensive?“I get calls every day, what do I ask to find a reputable provider?”Does it work?
Paid searches…
GMR #1 spot
#1 ranking for Orange County Detox client for organic search, local search and social media listings…
Geo-targeting: LOCAL SEARCH CLIENT Geo-targeting: LOCAL SEARCH CLIENT EXAMPLEEXAMPLE
What do those SEO guys do ???
Site Optimization. Manual Link Building. Social Bookmarking. Custom SEO Press Releases. (do not get to Google
News any longer) Blog Creation & Management. Viral Marketing. Link Bait Creation for Viral Marketing. Reputation Management. Ranking Reporting. Progress Reporting. 301 Redirects. HTML Sitemap. XML Sitemap. Analytics Setup. Webmaster Tools Setup. Custom Creation of Optimized & Branded Articles. Manual Directory Submissions. (authority
directories like DMoz) Article Distribution. Internal Link Structuring. Blogging. Press Release creation and submission. Social media marketing. Schemas – approved by all major search engines Lead Capture e.g. GMRT Canonical tags, H1 H2 tags, Header tags, etc.
Google Analytics
Data TrackingHosting considerationsMaintenance considerations
GET GET STARTED STARTED TODAY WITH A FREE TODAY WITH A FREE
personalized WEB personalized WEB STRATEGY ANALYSIS STRATEGY ANALYSIS and recommendations! and recommendations!