How To Master The Social Web In Six Easy Steps - Mari Smith

© 2013 Mari Smith International, Inc

MARI SMITHSocial Media Thought Leader

How To Master The How To Master The Social Web Social Web

In 6 Easy StepsIn 6 Easy Steps

How To Master The How To Master The Social Web Social Web

In 6 Easy StepsIn 6 Easy Steps


http://youtu.be/J69lmO3dngg


Social Media Social Media OVERWHELMOVERWHELMSocial Media Social Media OVERWHELMOVERWHELM


Data Data OverloadOverloadData Data OverloadOverload

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM


Your BIGGEST Your BIGGEST Social Media Social Media CHALLENGE?CHALLENGE?

Your BIGGEST Your BIGGEST Social Media Social Media CHALLENGE?CHALLENGE?


TIME!TIME!TIME!TIME!


Solution:Solution:Solution:Solution:


In stillness, In stillness, I find my true self. I find my true self.

In stillness, In stillness, I find my true self. I find my true self.

~Deepak Chopra~Deepak Chopra~Deepak Chopra~Deepak Chopra


1. 1. Clarity Clarity – FOCUS!– FOCUS!1. 1. Clarity Clarity – FOCUS!– FOCUS!


Example Example – Air Tahiti – Air Tahiti Example Example – Air Tahiti – Air Tahiti

Reiana Layton


Airlines Airlines – – TOP Socially DevotedTOP Socially DevotedAirlines Airlines – – TOP Socially DevotedTOP Socially Devoted


Design Design – – eye-catchingeye-catchingDesign Design – – eye-catchingeye-catching


Example Example – Burcu Unsal – Burcu Unsal Example Example – Burcu Unsal – Burcu Unsal


Personal Profilevs.

Fan Page?

Personal Profilevs.

Fan Page?

514k!514k!514k!514k!


514,751514,751

950,000+950,000+

Audience Audience – Friends, Fans, Followers, – Friends, Fans, Followers, Subscribers Subscribers

Audience Audience – Friends, Fans, Followers, – Friends, Fans, Followers, Subscribers Subscribers

Mari’s Peeps!

Mari’s Peeps!


2. 2. Authentic Authentic VOICE VOICE2. 2. Authentic Authentic VOICE VOICE

Online / OfflineOnline / OfflineOnline / OfflineOnline / Offline

CONGRUENCECONGRUENCE


HumanizeHumanizeHumanizeHumanize


Mayor of CalgaryMayor of CalgaryMayor of CalgaryMayor of Calgary

@nenshi@nenshi@nenshi@nenshi


http://youtu.be/QUCfFcchw1w


3. 3. ContentContent3. 3. ContentContent


Authority: root word = AuthorAuthority: root word = Author


Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent


Give away your best stuff

Give away your best stuff


4. 4. EngagementEngagement4. 4. EngagementEngagement


Engagement Engagement is Queen!is Queen!Engagement Engagement is Queen!is Queen!


Mari Mari says…says…Mari Mari says…says…

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith


Socially Socially DevotedDevotedSocially Socially DevotedDevoted

New standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

New standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

Source: sociallydevoted.socialbakers.com


“The best businesses begin with

EMPATHY@BrianSolis

”


~Maya Angelou~Maya Angelou

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

feel.


Twitter Twitter Shoutout!Shoutout!Twitter Twitter Shoutout!Shoutout!


Facebook Facebook Shoutout!Shoutout!Facebook Facebook Shoutout!Shoutout!


5. 5. ConversionConversion5. 5. ConversionConversion


Promotion Promotion – 20/80– 20/80Promotion Promotion – 20/80– 20/80


Clear offers, CTA’sClear offers, CTA’s


Example: Example: Gina Alexander Photo HandbagGina Alexander Photo Handbag

Example: Example: Gina Alexander Photo HandbagGina Alexander Photo Handbag


$28,000 $28,000 in 24 hours!in 24 hours!$28,000 $28,000 in 24 hours!in 24 hours!


6. 6. Track & MeasureTrack & Measure6. 6. Track & MeasureTrack & Measure


How To Master The Social WebIn 6 Easy Steps

How To Master The Social WebIn 6 Easy Steps

Step #1: CLARITYStep #1: CLARITY

Step #2: VOICE Step #2: VOICE

Step #3: CONTENT Step #3: CONTENT

Step #4: ENGAGEMENTStep #4: ENGAGEMENT

Step #5: CONVERSIONStep #5: CONVERSION

Step #6: MEASURE Step #6: MEASURE


COI COI vs. vs. ROIROICOI COI vs. vs. ROIROI


Recap

1.1. CLARITY CLARITY & Focus& Focus2.2. Authentic Authentic VOICEVOICE3.3. CONTENTCONTENT4.4. ENGAGEMENTENGAGEMENT5.5. CONVERSIONCONVERSION6.6. Track & Track & MEASUREMEASURE


Takeaways

• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.• Curate “OPC”.Curate “OPC”.• Post/share every day.Post/share every day.• Repurpose your content.Repurpose your content.• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.• Delegate as much as possible.Delegate as much as possible.• Add YOU in the engagement: Add YOU in the engagement: humanize!humanize!• Be memorable by how you make people Be memorable by how you make people feelfeel..• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.• Keep it FUN!Keep it FUN!• Ask for the sale!Ask for the sale!


got got questions?questions?

Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.google.com/+marismith

LinkedIn: www.linkedin.com/in/marismith

Mari’s website: www.marismith.com

How To Master The Social Web In Six Easy Steps - Mari Smith

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