WELCOME!

The How to Master LinkedIn for Your Business, Webinar will be starting shortly.

HOW TO MASTER LINKEDIN FOR YOUR BUSINESS

Ratu Lewis – Managing Director

Gemma Drake – Digital Marketing Officer

TODAY

LinkedIn

Company Pages

The Content

Management

Measurement

What is LinkedIn?

1 in 5 minutes spent online is spent on

social activities.

LinkedIn Australia has seen an increase

of 46.3% in members since January 2011.

LinkedIn reached 200 million users

In January 2013.

1. Grow reach

2. Increase company engagement

3. Drive website traffic

4. Generate Leads

Benefits

Company Page

Add a Company

Add relevant images

Post status updates

Feature relevant groups

‘With effective imagery, rich content, compelling status updates, the companies and organisations have leveraged the power of company pages to showcase their brand and engage with their target audience’ – LinkedIn Blog

Plan your content strategy by understanding

your customers needs

Content Creation

Effective imagery

Showcase your business

Grab attention

Reflect your brand values

Compelling status updates

Make users stop and think

Go big – ‘we speak a lot about Networked Society’

Call to action

Rich Content

Share blogs

Rich Content

Share eBooks & whitepapers

Rich Content

Webinars & event invitations

Rich Content

Create or join interesting discussions

Discussions

Join groups to contribute to discussions

Offer valuable information

Direct users to your website, offer them further information

Groups

Managing your company page

•Insights

•Measure your success

The next step

• Grow your initial following– Invite family, friends and co-workers– Update all your marketing materials with your

LinkedIn address– Have links on your websites main pages– Run an email marketing campaign– Invite industry thought leaders

Questions

THANK YOU