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How to Marry Product with Service
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Transcript of How to Marry Product with Service
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Bram WarshafskyPartner, 5Crowd
@5CrowdTO
How to marry product with
service
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Hello!
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We provide marketing production services to
Fortune 500 companies
Video & AudioGraphic Design & Photography
Copywriting & Translation Admin & Niche Skills
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We’re fortunate to service a growing list of awesome clients!
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But we have no creative or production folks on staff.
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We work with freelance professionals in over +150 cities
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We’re enabled by our platform, built on great technology
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Our team has worked at product and service companies like
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How to marry product with service
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Agenda
1. Add service to your product
2. Add product to your service
3. So what?
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The Service Product Continuum
Service as a Product
A service delivered through a product
experience
Product
Value is in something you can point to and
hold onto to
Service
Value is intangible and instantly perishable
A product delivered through a service
experience
Product as a Service
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Add service to your product
1
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Combining service with your product creates a lot more value
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Bridging the gap to enterprise with service
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Helping customers get the most out of the product with service
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Making the complex simple with service
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Extending reach and building communities with service
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Making product partners more successful with service
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Making your products more accessible with service
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Add product to your service
2
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Product teaches you how to execute well
Waterfall Agile Lean
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Product teaches you how to say “no”
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Product teaches you what a computer can do
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Product teaches you how to get and take feedback well
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First UsersCash Flow Marketing & Sales Capabilities
Shared ResourcesIndustry Exposure Business Case
Service companies are poised to build great products
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“We had done 50 games before Angry Birds.”
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“Our first product came from a need: managing multiple social accounts.”
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“Do you have brand guidelines I can take a look at?”
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“One of the most common types of advice we give at YCombinator is to
do things that don't scale.”
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“How would you like to be paid?”
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“When am I getting paid for this project?”
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“You should take extraordinary
measures not just to acquire users, but also to make
them happy.”
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Quirky Holiday Emails
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“Users don’t really exist. People exist and sometimes they are users.”
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The Freelancer Spotlight Project
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So what?
3
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Digital marketing is hard when everyone is a publisher and
distribution is free
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Curation + faster news cycle: Only the top 1% is seen
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Products enrich content
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“I love it… just show me the numbers!”
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Some famous side projects
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“The precursor to Asana was a task manager I built at
Facebook”
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It’s easier than ever to build products!
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Quick Recap
1. Marrying product with service can create a lot more value
2. Service companies are poised to build great products
3. There has never been a better time for Digital Marketers to build products