TFMA Presentation - Transforming Client - Agency Interactions
How to manage your web agency as a client
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Transcript of How to manage your web agency as a client
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HOW TO MANAGE YOUR WEB AGENCY AS A CLIENT
STARTUP CLUB ZÜRICH
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JEAN-CHRISTOPHE CUVELIER
ABOUT MYSELF
▸ Developer - Web entrepreneur - Creative brain
▸ 30 years in computer sciences
▸ 15 years PHP development
▸ 8 years Communication agency at Morris & Chapman Belgium
▸ 3 years Startup at Pictawall
▸ 1 year 1/2 Swiss resident at ARTACK WebLab GmbH
▸ Partially Indian
▸ “Life is too short to be bored”
▸ Useless sentence here
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SO, YOU WANT TO PUT YOUR BUSINESS ONLINE…
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I know perfectly where I want to go!
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FIRST RULES OF COMBAT
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“JUST BUILD THE WEBSITE WE WILL DECIDE ABOUT THE CONTENT LATER…” The Customer
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TEXT
WRITE YOUR CONTENT WISELY
▸ Avoid Bingo Bullshit Marketing (https://www.youtube.com/watch?v=Dnkow4y1cyw)
▸ Don’t try to overcomplicate the message (https://www.youtube.com/watch?v=RnZyc5LrVEs)
▸ Ask a copywriter (and check first his previous works)
▸ Tell a story to your own customers
▸ Write user cases describing how your customers behave
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TECHNOLOGY
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WE NEED YOU TO DRAW 7 RED LINES ALL OF THEM STRICTLY PERPENDICULAR…
The consultant
TEXT
https://www.youtube.com/watch?v=BKorP55Aqvg
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KISS
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WHO HAS THE BIGGEST
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AVOID PROPRIETARY SOLUTIONS
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WATERFALL VS AGILE
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THE REASONABLE PRICE
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TEXT
PRICELIST
▸ I design everything 100 CHF
▸ I design, you watch 200 CHF
▸ I design, you advise 300 CHF
▸ I design, you help 500 CHF
▸ You design, I help 800 CHF
▸ You design, I advise 1300 CHF
▸ You design, I watch 2100 CHF
▸ You design everything 3400 CHF
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TEAM SPIRIT
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AND ON THAT BOMBSHELL, GOODNIGHT!
Jeremy Clarkson
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STARTUP CLUB ZÜRICH
THANKS!
▸ Jean-Christophe Cuvelier
▸ linkedin.com/in/totophe
▸ twitter.com/totophe
▸ totophe.com
▸ pictawall.com