HOW TO MANAGE WEB PROJECTS WITHOUT SETTING YOUR … · 2014-10-14 · Presentation23 Author: Kathy...
Transcript of HOW TO MANAGE WEB PROJECTS WITHOUT SETTING YOUR … · 2014-10-14 · Presentation23 Author: Kathy...
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HOW TO MANAGE WEB PROJECTS WITHOUT SETTING YOUR HAIR ON FIRE
Kathy Gill 13 October 2014 Project Management Institute
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COMMON WEB PM MISTAKES ! Not knowing why … leads to
! Design for a department head or boss ! Design by committee ! SMEs make content decisions
! Forgetting … ! To get advice from SEO specialists ! To budget for content migration ! To think about scale
! Treating the Web like a publication
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BUT FIRST, LEVEL SETTING
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SETTING YOUR HAIR ON FIRE MEANS …
! Undue anxiety for the team ! A project that doesn’t meet
customer needs ! A project hamstrung by internal
politics
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A WEB PROJECT MAY BE … ! Building a few web pages for a department or
product ! Developing a simple web application that collects
information ! Building a Content Management System ! Redesigning an existing web site ! Updating content on an existing web site ! Using Twitter/Facebook/WordPress.com/etc for some
specific reason
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WEB SITE PLANNING…
A Web Team develops and maintains a web site.
A Web Project Manager sees that this is accomplished in a well-organized, timely and on-budget/schedule fashion.
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SOFTWARE DEVELOPMENT…
Waterfall is a sequential design process.
Agile is an iterative design process.
This presentation does not address this religious war!
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WHERE WE’RE GOING TONIGHT …
! My biases ! 8 common web
project management mistakes ! 5 tools that can help alleviate
web project pain
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MY BIASES
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“ Basing the design of this website on your own monetary goals has made such a unique and engaging experience.”
Said no website visitor. Ever.
~ Creating a Joyful Customer Journey, Aug 2014
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EVERY PROJECT TAKES LONGER THAN YOU THINK IT WILL.
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I’VE BEEN DOING THIS A LONG TIME
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THIS IS THE EASY PART
Slide from @jrodgers
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1. NOT KNOWING WHY
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Tip Typical questions at the start of a project: what are we building, how long will it take, how much will it cost.
MIA: why are we building it?
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“ https://twitter.com/MrAlanCooper/status/521483412343771136
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Tip How do we know?
" Ask! " Watch! " Use online tools! " Check server logs!
Then develop personas.
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KC WEB USER PROFILES & TOP TASKS
King County Elections Web Redesign Project
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PERSONA CHECKLIST ! Is the persona based on contextual interviews with real
customers? ! Does the persona evoke empathy by including a name, a
photograph and a product-relevant narrative? ! Does the persona appear realistic to people who deal with
customers day-to-day? ! Is each persona unique, having little in common with other
personas? ! Does the persona include product-relevant high-level
goals and include a quotation stating the key goal? ! Is the number of personas small enough for the design
team to remember the name of each one, with one of the personas identified as primary?
! Can the development team use the persona as a practical tool to make design decisions? From How to create personas your design team will believe in
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Tip Look for patterns.
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1A. DESIGN FOR DEPARTMENT HEADIORIBOSS
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“ Do not build a [public-facing] site that your top executives will love: they are not the target audience.”
~ Jakob Nielsen
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Source: xkcd
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PROSPECTIVE STUDENT TASK LIST ! What programs do you offer? ! I want more information about program X ! What scholarships and financial aid are available? ! What extra-curricular activities are offered? ! How much does it cost to live in residence? ! How do I arrange a campus visit? ! How do I apply?
Source: Avoiding the bottleneck: University and college website navigation
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Tip Determine tasks from user interviews, server log files -- understand your content and why people visit your site.
Break tasks into steps (flow) to build navigation.
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Tip ✪ Possible exception to Jakob’s rule:
web-based tools for a specific internal audience, such as HR staff or IT managers monitoring KPIs
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1B. DESIGN BY COMMITTEE
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“ [When] governed by committee(s), success is not often tangible.”
~ Higher Ed 2009
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Tip Design team should be cross-functional in membership and small.
✓ Listen. ✓ Share vision. ✓ Build. ✓ Test. ✓ Iterate.
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“ Stakeholder committee should have everyone needed. But they don’t design.
https://twitter.com/epersonae/status/521698270884544513
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Tip Stakeholder committee should have everyone who needs to be kept informed about progress.
But they don’t design.
Or write copy.
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1C. SMES MAKE CONTENT DECISIONS
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“ To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.”
~ Nielson-Norman Group
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“ ~ Online It All Matters
SMEs hold the keys to the valuable content kingdom…So often, [SMEs] think they know more about the web than you do.”
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Tip When working with SMEs:
"Explain project goals.
"Frame content as a conversation.
"Set limits on editing – factual review only.
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Tip The result?
✓ Avoid subject-matter-expert lingo.
✓ Web site reads like users talk, conversational.
✓ Improves site usability.
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2. FORGETTING TO …
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2A. GET ADVICE FROM SEOIEXPERTS
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“ https://twitter.com/webconnoisseur/status/521525530407866369
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“ https://twitter.com/webconnoisseur/status/521684791616225283
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HOW DO PEOPLE FIND WEBSITES? ! Organic search ! Referral links ! Social links (Facebook, Twitter, Yelp, etc.) ! Email (not just marketing) ! Paid search ! Direct traffic
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GOOGLE ANALYTICS, KC.GOV
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2B. BUDGET FOR CONTENT MIGRATION
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Tip The 80-20 rule is in full force here.
Migrating content to a new CMS or into new design templates will take far more time than anyone thinks.
Even if they’ve done it before.
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Tip Have a plan for managing broken links in a website redesign.
One that does not rely on 404-error pages!
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2B. TO THINK ABOUT SCALE
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HEALTHCARE.GOV
http://www.humorburst.com/healthcare-dot-gov-solutions/
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HEALTHCARE.GOV
http://www.itworld.com/
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HEALTH GOV CHIEF RESIGNS HealthCare.Gov chief resigns
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“ 17% of lT projects budgeted at $15 million or higher go so badly as to threaten the company's existence, and more than 40% of them fail.”
~ McKinsey research, 2012
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3. TREAT THEIWEB LIKEIA PUBLICATION
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PUBLICATION PROCESS
Source: Emporia State University
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“ https://twitter.com/Geek_Manager/status/521710337121595392
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“ https://twitter.com/Geek_Manager/status/521710337121595392
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TOOLS CAN HELP
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Tip Google Webmaster tools and Google analytics
Trello for project management
Inspectlet and CrazyEgg for user data
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TIPS FOR SUCCESS
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Tip Users first. Write like users talk. Device-independent design. Test early, test often.
Keep stakeholders informed but keep design team small, tight.
Project leader should understand both IT and comm.
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“ The operating moral premise of information design should be that our readers are alert and caring; they may be busy, eager to get on with it, but they are not stupid.”
~ Edward Tufte
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FOR MORE INFORMATION ! Kathy E. Gill
@kegill wiredpen.com kegill.com Presentation link: wp.me/p3eg9d-2mQ
! Material in this presentation is licensed with a Creative Commons license: ! share-and-share alike ! attribution ! non-commercial
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CREDITS ! Hair-on-fire image based upon image from
rail safety campaign by Metro Trains, Melbourne, Victoria, Australia