How to Make Your Online Sweepstakes/Contest Social
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Transcript of How to Make Your Online Sweepstakes/Contest Social
SOCIAL MEDIA CONTESTSHow to Make Your Online Sweepstakes SOCIAL
NOT SOCIAL
YOUR CONTEST – MAKE IT SOCIAL!
Integrate additional entry points by allowing a user to sign-up using Twitter and Facebook
Create buttons to allow a user to follow your social channels:•Fan us on Facebook•Follow us on Twitter
YOUR CONTEST – ENTER WITH TWITTER
•After the user enter with their name and email, create an entry point by having a user enter their Twitter handle and password, along with the choice to choose one of three different pre-determined tweets•Send a tweet and link back to that user’s profile page promoting the contest and/or brand
YOUR CONTEST – ENTER WITH FACEBOOK
•Allow a third entry by having a user send an update to their Facebook profile by entering their username
• Requires placing the contest within a custom Tab on your Facebook Page
•Sends a status update and link back to that user’s profile page promoting the contest and/or brand
YOUR CONTEST – FACEBOOK PAGE CONTEST TAB
•New Facebook Sweepstakes rules requires the contest page to be placed within a Facebook Tab on the your Facebook Page if you want to use Facebook as an entry point•Lives and functions right within the Facebook Page as a Tab•Brand can default users who are not fans of the page to that particular Facebook Tab
YOUR CONTEST – INTEGRATE PRODUCT OFFERS
•Integrate offers of other branded products into the form process•Keep user connected to the brand through other offers•Increase clicks back to the main brand website
YOUR CONTEST – CONTEST EMAILS
•Optimize contest emails for social sharing•Integrate Chiclets so that users can go to your other social properties•Enable the ability to become a fan or follower within the email:
• Facebook• Twitter
SOCIAL MEDIA CONTESTS - CONCLUSION
• Social Media Giveaway Contests:
• Creates buzz
• Brand awareness
• Increases friends & fans tremendously!
• Tie together seamless social integration
• Create engaging platforms that rise to the occasion and capture all aspects of a social media user
CONTACT FOR MORE INFORMATION
Nicholas Cifuentes
email: [email protected]
cell: 843 817 3435
website: http://www.nickcifuentes.com